What is Contextual Advertising?
There are thousands of ads floating on internet focusing different products and services. More than 90% of websites show some ad that is relevant to the content of that page. These ads mainly come from Google or other similar advertising network. This type of promotion of a product or service on a website having relevant content is known as contextual advertising to the internet marketers. For example, if you are willing to buy a property and you input your keywords in the Google search bar and search a website dealing in the property business then you may see an ad of a real estate agent in this page then this type of advertising is contextual advertising of the real estate agent.
How it is done?
In this type of advertising, an ad of a product or service will be viewed by all those viewers who visit those websites showing that ad. So if an advertiser has decided to publish an ad through Google AdSense, then his ad will be viewed by thousands of targeted visitors depending on the budget of the advertiser. There is no need for the advertisers to know the publishers personally because the advertiser would get any publisher he may not know. There is also no limit to the maximum publishers an advertiser may get because the number of publishers an advertiser may get depends on the budget he has planned for his ads. All the publishers who belong with the same niche as the advertiser is may publish the ad of the advertiser because the distribution of ads among the publishers is done by the programs operating in the Google server.
Benefits that the publishers enjoy
The counting of the publishers on the advertising networks such as Google Adsense is increasing with the passage of time. Joining an advertising network is the easiest way a publisher could earn through his website or blog. The earning of the publisher will also be unlimited because his earning depends on the number of clicks that his website can deliver to the site of the advertiser. If you are a publisher then you should know this easy mathematics that as soon as someone visiting your site clicks on the advertisement published on your site, your earning gets an increment. A decade back, it was not easier to become a successful publisher because one has to run costly offline advertising campaigns to promote the products and services of the advertisers but now with the introduction of Google Adsense and other similar advertising network, the mission of becoming a successful publisher is now too easy. You only need to start a website or blog where you can write anything you want to and join your online place with the advertising network.
Google Adsense has brought a revolution in the field of advertising by providing such an interface where an advertiser can get unlimited publishers and the publishers can get the unlimited advertisements. Google Adsense has worked to minimize the expenses for both the publishers and advertisers so advertising has now became easiest with the online advertising networks such as the Google Adsense.