Sure, there are hundreds of online marketing techniques out there. Some are without charge, like SEO advertising, article marketing, thread marketing, free classifieds, Web 2.0 advertising and the likes. Others may require some form of monetary investment, like PPC advertising, banner announcements, link purchasing and parallel tricks.
One advertising strategy once reigned the roost but has currently been ignored caused by the avalanche of new digital commercials methods I eZine advertising. Ezine advertising involves paying for a corner in an eZine’s issue. This corner may range from covering an entire release – with your company being the subject of the eZine – to a financed or a line advertisement mentioned in the same.
Does eZine marketing still work in this day and age? The answer, certainly, is a clear “right.” In truth, eZine marketing – if done properly – can be more powerful than the Web 2.0 marketing methods that are so popular these days.
These are some guidelines on how to make eZine marketing work:
– Find an eZine with a huge readership. You prefer your commercial to be shown to as many people as probable, after all, also target the eZines that are subscribed to – and read – by multitudes persons. Right, these eZines may charge more for the available sites, but because you’ll be paying out for your ads anyway, might as well spend on eZines that have the best likelihood to deliver.
– Demand for the eZine’s open rate. This points to the fraction of members who really open the copies forwarded to their inboxes. It is possible that an eZine may contain a large subscriber base, but if only a few of them actually browse and read the eZine, your ad would be useless.
– Demand for the eZine’s reaction ratio. This points to the percentage of members who really tick on an advertisement, or better yet the number of subscribers who are actually won over into paying patrons. The eZine publisher will, surely, be able to provide for you the important stats referring to his own links and goods mainly, but these ought to be adequate to determine how willing the eZine’s members are to proposals being thrown their way.
– Search for an eZine possessed by a reliable and decent internet entrepreneur. Ezines are constantly recorded in the first person POV, and people are more inclined to consider the words of an established speaker.