Pay Per Click Textual Advertising – Know the Basics of PPC

st Century – the century of high technology and internet is one of the great inventions for human being to move faster and smarter. The internet not only changed the communication patter but also changed the shopping and marketing style and now we are in the age of E-Commerce and M-Commerce. >

To faster the business and to grab more quality leads or sales the new concept came in the first few years of 2000. And now we are in the age where we are in the stable state of the technical advancement of the internet marketing to create Online Branding.

While we are talking about the internet the name of GOOGLE we can’t skip that. Google make the internet world much faster and smarter. We can now use Google platform to promote website and we can pay Google to show our ads in there search engine. Now let us explain how this sponsors textual ads works.

There are broadly 2 ways for online sponsor advertising for textual advertisements. First we call Cost per impression model and other Pay per click adverting module. The names itself suggest its activity or its basic definition.

In case of pay per impression (PPM or CPM)- Advertisers need to pay publisher some money for the 1000 impression (Impression means how many times user views the page of publisher where Advertising of merchant displays) The cost varies as per the vertical of the product, the publishers popularity. The cost can vary from $0.10 to $500 per thousand impressions. For this kind a advertising, merchant don’t have to pay the publisher for any sales or lead generated or clicks happened on the advertising.

In case of Pay per Click (PPC or CPC) – Advertisers will only pay to publisher on if the users click on the advertising of the merchant. Also the advertisers don’t have to pay any commission if any sales or leads happen. The cost per click is depends on the landing page quality, how long the site there live, the keywords target market, click trough rate ( CTR), historical performance and more. The cost can vary from $0.01 to $6.50 per click.

The pay per click advertising is one of the most popular ways of advertising. To get most benefit from PPC you can take help of Google Certified professionals and they can assist you to increase ROI. If you like you can directly contact with Pay per Click experts.

Online Advertising Quickest Way To Get Around The Globe

With the advent of internet, advertising and marketing practices of businesses are increasingly changing from traditional advertising to online advertising. Due to its wider reach and flexibility, online advertising has shunned the old traditional ways of advertising, and has been growing steadily with majority of the businesses now accepting the virtual form of advertising.

Since the arrival of internet, virtual advertising business has grown steadily and is getting bigger day by day. According to a study, the year-on-year growth in digital advertising is averaging 18%, with companies spending over $37 billion on it in 2012, up 15% from 2011. Interactive Advertising Bureau cited online ad spending hitting $9.3 billion in the first quarter of 2013, up year-on-year from $8.3 billion.

In simple terms, marketing and promoting goods and services to consumers via Internet is considered as online advertising. It includes email marketing, social media marketing, and mobile marketing. It comes in different forms like text ads, display ads like banner ads, ad pop ups, rich media ads etc. And like traditional advertising, it includes a publisher, an advertiser and an ad agency to take care of the advertisement, right from getting the ad content to putting it up online. Clearly, the future of advertising lies in online advertising.

Online advertising can serve as a bulls eye. It can accurately identify the target audience. There exists software that can take into account the browsing history of the user and place the ads accordingly, thereby hitting the bulls eye.

Another reason for this hoopla about online advertising is the measurable ROI. Software like Google Analytics help us monitor the number of hits, page clicks, page views, bounce rate, conversion rate etc. which provide insightful information about the efficacy of the advertisement.

Major benefits of online ad over traditional ads:
-Wider Reach:
Online ads can reach a far wider and larger audience as compared to traditional advertisement. Hence many of the businesses are now switching from traditional advertisements like hoardings and billboards to online advertising like pop up ads, video ads, and rich media ads etc.

– Hitting the right audience:
The mantra towards increasing conversion rate and augmenting sales is hitting the right audience. Only online advertisement can make it possible. In the present era of modern technology there exist a myriad of software that help understand user-preferences and place the ads according to those preferences. This avoids undesired ads as well as unnecessary repetition of ads.

-Measurable:
The main benefit of an online ad is the statistics they provide. These statistics help determine the ROI. Details like hits per ad, page views, conversion rate, bounce rate etc. obtained thereby can help the accurately gauge the ROI and accordingly devise his strategy. The hits per ad can help understand the reach of an ad.
– Interactive:
Virtual ads are particularly good at keeping the viewers engaged, as they can be incorporated with videos, audio messages, flash images etc. However, such ads can often annoy the viewer and the advertiser should be careful about this.

However, online advertisements have their own disadvantages as well. Apart from viewer annoyance associated with virtual ads; fake, fraudulent and misleading ads can also prove frustrating for the viewer. But benefits offered by online advertising are significant enough to outweigh their disadvantages.

As said by Bill Schrader, Almost overnight, the Internets gone from a technical wonder to a business must. While digitalization continues to encourage online advertising, one can hardly disagree with Bill Schrader.

Brief Notes About Some Frequently Used Online Advertising Terms!

We frequently come across various terms in online advertisingsuch as Adserver, Adserver India, Publishers, Online Publishers etc. In this article, brief notes about some of the frequently used online advertising terms are explained.
What is Adserver?
An Adserver is a computer web server that stores ads which are used in online marketing. The purpose of an ad server is to deliver the stored ads to website visitors. The content of the web server needs to be constantly updated so that the webpage (on which the ads are displayed) contains new ads. Through ADSERVER INDIA, larger websites have a third party company who organizes where their digital advertisements (banner ads, viral ads etc) will appear, the number of times the ad displays will appear and for how long. To put it in a nutshell, a digital company which serves the online ads to a particular website or websites is known as Adserver.
Importance of Adserver
ADSERVER INDIA facilitates those advertisers who do not have time to go to other websites to display their ads but would like to place their ads in renowned websites. An ad server also helps in determining the ROI for an advertiser on a particular website by performing various tasks such as counting the number of clicks/impressions for an ad campaign and generating report. Adserver is of two types- local ad server and remote or third party ad server. A local ad server is typically run by a single online publisher which serves ads to that publishers domains. Remote ad server serves ads across domains which are owned by multiple publishers.
What is online publishing?
To publish means to distribute. A writer publishes his book from a publisher to distribute his work amongst his customers. Likewise, online publishing enables brand owners to distribute their brand communication (in the form of adverts) amongst the target customers.
Importance of Publishers/ Online Publishers in online advertising
By publishers in internet advertising, we refer to those experts who publish the various online ads such as banner ads, viral ads etc on behalf of their clients. The importance of online publishers is equally important as the publishers of books, journals, magazines etc. Any internet advertising campaign cannot be deployed without the help of online publishers. In brief, Publishers from the perspective of online advertising are those professionals who provide online services, products and advertising solutions to its clients.

 

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Pay Per Click Textual Advertising – Know the Basics

st Century – the century of high technology and internet is one of the great inventions for human being to move faster and smarter. The internet not only changed the communication patter but also changed the shopping and marketing style and now we are in the age of E-Commerce and M-Commerce.

To faster the business and to grab more quality leads or sales the new concept came in the first few years of 2000. And now we are in the age where we are in the stable state of the technical advancement of the internet marketing to create Online Branding.

While we are talking about the internet the name of GOOGLE we can’t skip that. Google make the internet world much faster and smarter. We can now use Google platform to promote website and we can pay Google to show our ads in there search engine. Now let us explain how this sponsors textual ads works.

There are broadly 2 ways for online sponsor advertising for textual advertisements. First we call Cost per impression model and other Pay per click adverting module. The names itself suggest its activity or its basic definition.

In case of pay per impression (PPM or CPM)- Advertisers need to pay publisher some money for the 1000 impression (Impression means how many times user views the page of publisher where Advertising of merchant displays) The cost varies as per the vertical of the product, the publishers popularity. The cost can vary from $0.10 to $500 per thousand impressions. For this kind a advertising, merchant don’t have to pay the publisher for any sales or lead generated or clicks happened on the advertising.

In case of Pay per Click (PPC or CPC) – Advertisers will only pay to publisher on if the users click on the advertising of the merchant. Also the advertisers don’t have to pay any commission if any sales or leads happen. The cost per click is depends on the landing page quality, how long the site there live, the keywords target market, click trough rate ( CTR), historical performance and more. The cost can vary from $0.01 to $6.50 per click.

The pay per click advertising is one of the most popular ways of advertising. To get most benefit from PPC you can take help of Google Certified professionals and they can assist you to increase ROI. If you like you can directly contact with our Pay per Click experts. Mail us: contact[at]ourscompany.com

http://www.ourscompany.com/blog/2010/12/pay-per-click-textual-advertising-%E2%80%93-know-the-basics-of-ppc/ http://www.ourscompany.com/blog/2010/12/what-is-back-link-for-search-engine-optimization/