Yahoo Publisher Network (ypn), Adsense, And Other Ppc Oriented Websites. Where To Start

Anywhere you turn today youll find websites shouting at you about the millions you can make from Googles Adsense, Yahoo Publisher Network, or some other PPC program. Self proclaimed Gurus with sales pages spouting riches beyond your wildest dreams if youll only shell out $147 for their secret.

But is there really a secret method to making a living online? Not if you take a look at what the serious earners are doing. Im not talking about the above mentioned, so called Gurus, Im talking about the big boys and girls. Men and Women that are way too busy to tell you how they are making a fortune. What are they busy doing you might ask? Theyre building websites. Lots of them. Quietly, in the background, they are making millions.

So before you bill that $147 to the old Mastercard, lets talk about a plan that might actually work for you.

So where to begin? Why at the beginning of course. Lets assume that youre totally new to the whole concept of an online business. Lets build your Adsense or other PPC website from scratch.

1. Before you do anything, you must decide on what KIND of website youd like to have. Is it going to be an informational site? Something fun, like a joke site? Or maybe centered around a hobby or business you have offline? Whatever you decide on, please, make it something youre interested in. If you build a site strictly because someone told you that a site centered around web hosting will make you the most money, youll be very disappointed in the long run. The reason is simple. Do you know anything about web hosting? Does it interest you enough to do any kind of research on it? If not then youre going to have one heck of a tough time when it comes to actually promoting your site and getting surfers to it. Yes, it can be done, but its a lot easier if you pick something youre at least familiar with.

2. A domain name. Your WWW address on the web. ( is one of mine btw) There are many different schools of thought when it comes to domain names, so I wont go into it in this article. Lets just say that you should pick a domain that you like, that at least in some way pertains to your topic. Dont register and plan on making it into an empire. Register something that reflects the topic of your website.

3. A website. Yes, the actual website must exist. So heres where some work or some money might come into play. If you have the technical skills, then obviously, build it yourself. If you dont, then youre going to have to hire someone to build it for you. Might I suggest that you contact me for such services; [emailprotected] , shameless plug I know, but Ive built hundreds of PPC oriented websites for people, and I can help you too.

But if you want to be successful with Adsense or Yahoo Publisher, then just ANY website wont do. Your going to have to do several things. The main focus is that the website must be targeted and optimized for your target. If youre building a site focused on Caribbean Travel then you really dont want information on the local Motel 6. When building your website, stay on target, stay on the topic, it will pay off in the long run.

So now. Your website is done. Online. Looks great. When do the millions of dollars start rolling in? I know this sounds crazy, but I get asked questions like this every day. People just assume that as soon as their new website is up, the work is done. But I must tell you, at this point it hasnt even started. Let me break this to you gently. All your shiny new website is drum roll please. Its an AD. Yes, its simply a big advertisement, put up to attract visitors who in turn click your Adsense links, or Yahoo Publisher links, or some other PPC. The point is this. Your website is worth nothing if you choose not to PROMOTE your website/ad. Contrary to what many of the Gurus say, you cannot just sit back and wait for that number one listing in Google to come thru. You MUST promote.

If you would like to learn more about Adsense, YPN, or any other PPC oriented website, and more importantly, how to PROMOTE this type of affiliate website, theres just too much to cover in this article. So Ive set up a forum at .

Let me be frank. The magic software or secret method to riches simply does not exist. The internet is just like the rest of the real world, your online business success is going to take work. So come join us and learn about what DOES work.

Till next time,
Chuck Crawford

Making Ezine Ads Work

Sure, there are hundreds of online marketing techniques out there. Some are without charge, like SEO advertising, article marketing, thread marketing, free classifieds, Web 2.0 advertising and the likes. Others may require some form of monetary investment, like PPC advertising, banner announcements, link purchasing and parallel tricks.

One advertising strategy once reigned the roost but has currently been ignored caused by the avalanche of new digital commercials methods I eZine advertising. Ezine advertising involves paying for a corner in an eZine’s issue. This corner may range from covering an entire release – with your company being the subject of the eZine – to a financed or a line advertisement mentioned in the same.

Does eZine marketing still work in this day and age? The answer, certainly, is a clear “right.” In truth, eZine marketing – if done properly – can be more powerful than the Web 2.0 marketing methods that are so popular these days.

These are some guidelines on how to make eZine marketing work:

– Find an eZine with a huge readership. You prefer your commercial to be shown to as many people as probable, after all, also target the eZines that are subscribed to – and read – by multitudes persons. Right, these eZines may charge more for the available sites, but because you’ll be paying out for your ads anyway, might as well spend on eZines that have the best likelihood to deliver.

– Demand for the eZine’s open rate. This points to the fraction of members who really open the copies forwarded to their inboxes. It is possible that an eZine may contain a large subscriber base, but if only a few of them actually browse and read the eZine, your ad would be useless.

– Demand for the eZine’s reaction ratio. This points to the percentage of members who really tick on an advertisement, or better yet the number of subscribers who are actually won over into paying patrons. The eZine publisher will, surely, be able to provide for you the important stats referring to his own links and goods mainly, but these ought to be adequate to determine how willing the eZine’s members are to proposals being thrown their way.

– Search for an eZine possessed by a reliable and decent internet entrepreneur. Ezines are constantly recorded in the first person POV, and people are more inclined to consider the words of an established speaker.

Making Money Online – My Adhitz Review

For those that never heard about it, adhitz is a pay-per-click (PPC) program like google adsense. Ive been using this program for one of my sites since 3 months ago and Ill share some of my experience here.

Adhitz is a quite new company founded in november 2009 and they are starting to become a popular PPC program.

Adhitz works in a similar way of google adsense, you open a publisher account and after inserting the code on your website, ads will be displayed and youll start making money when your receive legit clicks from these ads.

Apart from this form advertising, adhitz also offer the option for publishers to sell their product, for example, you can sell ads space, text or images for $10.00 per day or week.

Here are some usefull information and some opinions about this PPC system:

– They pay via paypal or alertpay, youll receive your payment when you reach $25.00 on your main balance.

– Publishers receive 70% of revenue share, a very good percentage compared to google adsense (68% ad revenue).

– Adhitz offers a flat rate CPC, instead of a bidding system where advertisers pay what they want to have their adverts shown, advertisers will pay a flat rate for each click received.

– The click value is determined by the country where the click is originated, it will start at $0.03 for third world countries and up to $0.12 for countries like USA and $0.10 for Canada or United Kingdon.

– For advertisers this system is very good if you dont want to pay huge values to show your ads, however youll not have fast results, because it doesnt work using a bid system like other PPC programs.

– Other important point is their support, I had some problems that were always solved very fast and efficiently.

– Most of their ads are related of making money online and internet marketing niche, youll hardly see other niches like health for example.

– They are paying for almost 18 months with no problems, a good sign.

AdHitz is a google adsense alternative in terms of earnings for publishers?

If you are expecting to earn 1 dollar per click as a publisher, youll be disappointed. However if for some reason you cant use adsense its still a good alternative, especially if you have traffic from countries like United States and Canada, you still can generate a good amount of money.

How Pay Per Click (PPC) Advertising works

Pay Per Click Advertising:

Pay per click advertising could dramatically increase the number of visitors to your website. Publisher gets paid from the advertisers when the ads are clicked, they mostly depend upon the keyword and they must be completely relevant to the services and the target market.

The main providers of PPC are Google AdWords, Yahoo Search Marketing and Microsoft adCenter. The advertiser goal should be highest ROI which means highest return on investment on PPC ads.

PPC advertisement is done depending upon the bid done by the advertiser for individual keyword phrases or even a single keyword. Once you decided to over the budget and the right keyword for usage, you can start off with the PPC management campaigns and when done with the right manner can reap the results very quickly.

For advertisers many search engines provide keyword research tools to find the most suitable keyword(s) to get a good return on investment with business products or services expansion by enhancing the sales process via online marketing.

PPC advertising by Google offers different ad formats to place your advertisement as Text Ads, Image Ads, Animated Ads, Video Ads, Local Business Ads, Mobile Ads and lots more. There are different norms of Google Adwords to be advertised for top ranking with most competitive keyword phrase.

PPC advertising is a quick method to get listed on the top pages of major search engines as the advertisement(s) get activated immediately within a short period of time. Advertiser should have good knowledge to bid on any keyword phrase, the more and accurate amount you bid on any keyword; the advertisement will be stronger and placed on the top pages of major search engines.

Benefits of PPC Advertising:

Out of all internet marketing and advertising methods, PPC campaign is the best method to be listed in the top pages of major search engines quickly.

1)Pay Per Click Advertising can give you immediate results. 2)Pay Per Click Advertising will allow you to control the amount that you want to spend. 3)Pay Per Click Advertising will enable you to target even the distant places. 4)Pay Per Click Advertising can be a good boost every season or special occasion. 5)Unlimited keyword phrases can be added in PPC advertising with instant results. 6)Rankings and listings are given if you have a competitive bid. In the sense, results are guaranteed. 7)Pay Per Click Advertising can give you highly qualified web site traffic. 8)Anytime you can pause, delete or add your advertisement. 9)Changing of advertisement content anytime with instant reflect.

The flexibility that the PPC management campaigns provide is another important feature that is worth a mention. When you find your strategy not working to your expectation, you can change the strategy including the keywords and other features in the advertisement.

There are millions of advertisers who bid for similar keywords; advertisement(s) is a very diplomatic program that needs thorough knowledge of Search Engine Marketing Arena. Specialist agencies manage campaigns for advertisers in a coordinated marketing mix.

Prolore is a PPC agency in India providing search marketing strategies for Pay Per Click Advertising and other services to small and medium businesses. Visit for more information.

An Introduction To The World Of Ppc Advertising

PPC or pay per click is another form of advertising that can be done on search engines, ad networks, and websites or blogs. Pay per click is when an advertiser solely pays for clicks to his or her website. Once the advertiser finds the site she wants to advertise on, they then bid on search terms or keywords that they suppose people will search for on search engines. Example, if you have a web site concerning food, or supply food product like cook books, wine, food items, kitchen gadgets etc, then you’d bid on keywords relevant to those words, or create those words your precise keywords. A sensible example of this might be Google AdSense. Publishers will earn money by putting ads on their sites, and you the advertiser have a chance of your ad being place on the ads. Only when a user clicks these ads will the advertiser should pay, that is why its known as pay per click. Minimum prices per click depends on the site you opt to advertise with. Typically rock bottom bid allowed is $0.01. The location where the advertiser would get the bids would be on AdWords.

There are other pay per programs that may be higher suited to you. These pay per programs embody Pay Per Decision, Pay Per Delivery, Pay Per Action, Pay Per Lead, and even Pay Per Listen. You’ll use any or all of those advertising programs to urge a lot of visitors to your site, guests that are looking specifically for no matter it is your promoting or selling. Your best bet is to try to to a quest on “PPC Advertising” and before you pick a site do some analysis, notice some reviews. Ask concerning them in the forums you goto. See what sorts of sites get the most effective bids, the best results, etc. There are hundreds of websites out there that can be happy for you to register as an advertiser or a publisher. Some are legit, some are not. Choose carefully. Another little tip I can offer you from personal experience, is that if and when you discover a PPC website or ANY pay per website, and its your initial time using the positioning, use a little amount of money before you get into very LARGE campaigns. This method you’ll be able to safely check the positioning out with out very losing too much cash in the process.

Here are samples of some legit sites where you’ll buy bids as an advertiser, a number of these are higher suited for PPC others are better fitted to Pay Per Lead or Pay Per Action. Google AdWords, Bidvertiser, Adbrite, Yahoo! Search, Microsoft Adcenter, LookSmart, Amazon. Other smart sites to strive to advertise on are Social Networking sites such as MySpace, Facebook, Xanga, Moli, etc. Usually Social Networking sites are an enormous cost though but you’ll be positive it can be value it. MySpace alone has over 200 million members, thats a heap of eyes just waiting to view your ads! Smart luck together with your bidding, I hope you all found that this article gave you some smart ideas on what PPC is and the way to go about it when searching for sites to place your ads on.

VertaMedia is online marketing agency

Founded in 2006, VertaMedia is the international full-complex online marketing agency, which creates cutting-edge opportunities for advertising stakeholders. As an international company, VertaMedia collaborates with advertisers and publishers from all over the world.
VertaMedia provides its publishers with a wide range of verticals and traffic models, such as PPC (Pay per click), CPA (Cost per action) and CPM (Cost per mille).
VertaMedia does maximum and even more for its publishers:

Respected reputation.
Trust is a great beginning. VertaMedias reputation needs no explanation!
The widest range of tools for traffic generation.
VertaMedia offers a lot of different tools to work with your traffic, they are described below for your attention.
Daily payments via all main payment systems.
VertaMedia supports all the payment systems, including Visa, MasterCard, check systems, PayPal etc.
Individual 24/7 support system.
All the clients as novice so as well-experienced webmaster will be able to get necessary help any time.
Excellent bids.
It clearly means the highest profit among any businesses.
Wide choice of advertisers.
This benefit guarantees continuous growth of demand on publishers traffic.
Individual approach to every client.
Every publisher has its own vision and requirements. VertaMedia does all its best to satisfy all the clients, saving their identity.

There are a plenty of various tools, which VertaMedia offers its publishers for their businesses. To increase the efficiency and to get the best results VertaMedia offers the following solutions:

JavaScript Feed is the easiest way to integrate search results into any internet resource. Advertisements are displayed as contextual advertising. It makes such kinds of feeds convenient and efficient.
XML Feed you can integrate results of the feed into an existing web page for better performance. Also you can use our Feed Filter for customizing the results according to your preferences.
Flash Banners enhance the visual appeal and impact of online advertisements. Flash banners help webmasters to get the attention of the viewers and also enable to communicate their message effectively. The viewers love the interactive experience of flash banner and are likely to see it till the end instead of leaving it midway and venture out onto other websites. Also Flash banners show much better CTR.
Image Feed is an improved version of XML feed. Text of advertisement is embedded into thematic image. It supports images, which increases work effectiveness.
Search Box is one of the most effective tools for webmasters to get highly qualitative traffic and one of the most useful tools for users on your website. With a Search box, users can quickly locate specific objects or text within a large set of data by filtering or highlighting matches.

Referral program for Webmasters

For its partners VertaMedia is always ready to set the most effective collaboration offer.
The main idea of referral program for publishers is to get the benefit from the attraction of new publishers to VertaMedia. If you invite new publisher, you can get your referral fee, depending on your referral rate in the system. This alluring proposal is quite mutually beneficial and makes publishers work even more interesting.

VertaMedia is happy to inform all the publishers, that registration is already available on the website ( If you register before Beta-version release, you will be informed about all the corporate updates and will be in the list of first Beta-testers.
Take care of your business, be successful with VertaMedia!

Tips On Setting Your Business Up With Ppc Advertising

There are a vast number of models on how you might best set up a business. One of the most ingenious however has to be the pay per click advertising model. Abbreviated as PPC, this is primarily an advertising model that that is internet based and is also known as cost per click. It works in the following manner. For every click that a potential client makes on a particular website, the publisher -usually the website owner- gets paid. Now that is a smart piece of advertising- clients and potential clients actually pay you to sample your products- its not all rosy though, you have to invest some input time and effort.

If you want to go the PPC route to set up your business, then here are the essential steps needed. Foremost ensure that you have the right key words. The right key words is the fulcrum of any successful venture at increasing the flow of web traffic to a particular website. Secondly, ensure that the offer that you put out on the market is enticing. It needs to be something that wets the appetite of potential clients in the market place. Thirdly it’s important to address the timing of your advert, if for instance you are a tours and travel entity you want your advert to run when its peak season during the holidays; think along that vein and you will get the larger picture.

The above paragraph has dealt with issues at the marketing level. There is however, one or two technical issues that you essentially need to look into when dealing with matters PPC. One of the key items is that your landing page has to be appropriate. When the potential client clicks onto the link of your web page, what sort of justice does that web page do in catching the attention of a prospective client? This calls for falling back upon the services of a professional website developer.

The website is your face, and you need to make a fine first impression. Secondly, the place where your advert runs is important. To cast your net wider for potential clients you would do well to ensure that the advert runs on blogs, and other websites that have respectable web traffic. But it must be the appropriate traffic because if you are reaching out to people that have no use for your products or services, even if thousands see the information, none of them will click to get more information. No clicks, no revenue.

These are a few of the strategies you need to consider to ensure success as you navigate the PPC road to set up your business. Remember that PPC advertising does not ensure instant success, be open minded. Secondly remember that at the end of the day, it is a model of marketing, the fundamentals remain the same -the job is not in attracting clients but in establishing a relationship with them. Lastly remember that PPC is arguably one of the only marketing models that can accurately measure the value added of a given input, use this benefit to its full advantage.

Advertising with Pay-Per Click

The major search engines offer this kind of advertising. Advertising that is driven with keywords popular keywords are searched on and if you have the highest bid your ad appears first in the list of ads on the search page. The search engine displays your ad and when someone clicks on it you pay for the click. It is a really great way to advertise and get lots of hits to your website. But do not think it is all easy. If you do not watch very close you could make some costly mistakes. Like an ad that gets lots of clicks and no sales. You can run up a very big advertising bill very fast.

So you are just starting out you have built a great website ready to sell your product or service what do you do to get traffic. It takes time to get listed with the major search engines to start getting traffic from them. A very quick and dirty answer is by using PPC or pay per click advertising. PPC can produce results very fast within hours of putting up your ad you can start getting traffic.

All the expert say Google is by far the best resource for PPC advertising. The others offer it at different rates. The biggest search engine gets the lion’s share of the traffic so it would be your best bet for fast results. Their service provides a lot of training and help picking the keywords and a very good interface for setting up your campaigns. You can program your daily limit you want to spend, start and stop times for your ads. They also have utilities to do some analysis on how your ads are doing.

A very easy way to get an understanding of what PPC is and how it works is go to one of the major search engine sites. Go to their search bar and type in a word like (boat) and press enter and see what comes up. In the main body you will get what is referred to as content information. It comes from thousands of sources. Like Websites, blogs. Forums, Articles and many more places. Then down the right hand side of the page are the PPC Ads. Try adding (boat service) to your search and see what comes up. You can put in phrases and ad brackets or quotes to get different search results. Play with it so you can get a feel for how the search engines find what people are looking for from the keyword or key phrases.

After you design your add you will bid on the keyword or phrases to make your ads appear in the searches. The cost of the bids can be as low as $.05 cents to hundreds of dollars a click for a phrase of keyword that is in a very big demand and very popular. The higher your bid the higher your ad placement will be. It may not be the most important thing to be first as it is to be on the first page. The people doing the searching will select from the first page and rarely if ever go more than 3 pages looking for something. The majority of clicks come from the first 10 ads and the first 3 spots are the best. One great thing about PPC advertising is the fast results and being able to change the ad for different results and not having to wait very long. To learn how to do this kind of advertising find and read some books on the subject get two or three points of view for the best results. There is a lot of trial and error with PPC but the rewards are bigger than any other kind of advertising. So just remember to do your home work first.

David Nettles lives in South Florida and runs his home-based business full-time. He is also the publisher of

Fb Siphon – Generate Lots Of Traffic By Using Facebook

Cost-per-action marketing, or better known as CPA marketing is one popular monetization method for bloggers, webmasters and marketers, aside from affiliate programs or Google Adsense. One CPA publisher will be compensated for commission each time his visitor takes certain action, like filling a form, trying a program or perhaps completing a survey.

CPA marketing is the number one choice to some people, rather than using general affiliate programs or Google Adsense to monetize their site traffic. It is not easy to make lots of money with Adsense, since usually Google will pay less money for each click.

Plus, to some people, especially beginners, they will have hard time selling Clickbank products. For pay-per-sale affiliate programs, traffic generation is not the only skill one affiliate must learn in order to make the money. Instead, they need to target product name keywords, use email marketing, learn how to create a good landing page and even create a killer product as bonus to customers.

If you are new to internet marketing, CPA is the way to go. These are some useful methods that you can implement to make lots of money from CPA networks.

Facebook Advertising

Facebook is the number one social networking site in 2010. Its popularity beats several popular sites out there, including Myspace, Twitter and even Google itself. Therefore smart marketers start using Facebook to get traffic and increase the exposure of their business.

This is a huge opportunity for CPA publishers. You cannot monetize traffic from Facebook website by selling affiliate products. People don’t browse Facebook to share information for free. However, you can easily make lots of money from each traffic by using CPA offers.

If you want to get fast, cheap traffic with Facebook, join their advertising program and send the traffic to the CPA offers. FB Siphon course by Jani G tells lots of details about this incredible method. If you implement the tactics inside this course, you will get massive cheap traffic and lots of revenue.

Search Engine Marketing

No matter what, you cannot ignore search engine traffic, especially Google. It is still one way to get lots of traffic since billions of people are still using Google everyday. You can get traffic with free marketing techniques or PPC advertising.

For start, avoid paid marketing like Adwords or Yahoo Search Marketing. Use free methods like search engine optimization, article marketing or video marketing. You must remember that CPA networks won’t pay high commission for each lead, so it would be hard to make good return of investment if you use PPC.

Impressions, Clicks, Leads, Sales

Recently someone asked a question that made me realize that most folks haven’t been around the ‘net as several models for selling advertising were attempted. This primer should help everyone understood all of the terminology that goes into selling advertising.

Let’s start with the word impressions. This is a model of selling advertising where you pay for each person that sees an ad. So in television and radio, they periodically do surveys to try to figure out how many people watch a particular channel at a particular time. The most well-known is probably the Neilson ratings. Then the television and radio stations sell advertising based on how many thousand people are probably watching a particular commercial.

Rates are usually expressed in CPM which stands for Cost Per Thousand. Yes; I and every advertising executive on the planet knows that M isn’t the first letter in thousand, but M is the roman numeral for one thousand. So, if you call a radio station and ask for their rates, they might say that their standard prime-time rate is $10/CPM. That means you will pay 1 cent for each person who hears the ad or $10.00 for every 1,000 people. If you advertise a single commercial during a time when 80,000 people are listening, you would expect to pay $800.

That leads us to one of the current favorite models PPC (or pay-per-click). This trend started when banner advertising was still in it’s hey day and before it was discovered that text ads actually did better than animated graphic ads. It has continued to this day although many networks did ban it because of fraud years ago. Google actually even started out selling by the impression and then converted to selling by the click. However, most of us who went through that transition understand that internally Google is still charging by the impression. The PPC model they show outwardly is really just an illusion, but perhaps that is a topic for another article.

The pay-per-click (PPC) model doesn’t exist outside of the Internet. This is the first and only model that seems to not exist in the offline world. However, if you really analyze it. it does have a corresponding term in the offline world. It should be called a lead. A lead is any time you get someone to raise their hand showing some interest. That is what a click means. They are raising their hand and saying that they are interested. You then show them a page that tries to get them to take a more solid commitment (actually buying or possibly just giving their email address or phone number so they can be contacted at a later time).

Many moved to the PPC model to get rid of the fraud with the impresison model. Of course it didn’t work. It is just as easy to commit fraud with the click model. People being paid to run ads on their site can click on their own ads. They can have friends do it. They can even have robots do it through proxy servers. Clicking an ad is just as easy as hitting the refresh button. The fraud problem hasn’t disappeared. Many affiliate networks used to offer the PPC model, but dropped it years ago due to this fraud problem. Commission Junction is perhaps the largest network to no longer allow PPC. That brings us to the next level in the food chain.

As we have already discussed, a lead is when you get someone to show some interest in your offer. In the off-line world, perhaps you ask them to send a self-addressed, stamped envelope for more information or to calll an 800 number or to visit a web-site. That is a lead. They have viewed your ad (an impression) and then taken some kind of action to show that they are interested. A click is one form of a lead. However, in the online world, we generally call a click a click and don’t call a lead a lead until they give us some contact information. So in the offline world, if someone called an 800 number that would be a lead. However, in the online world, most people don’t think of it as a lead when they just click only when they provide some contact information.

Many affiliate networks (Commission Junction is one) still offer programs where they pay per lead. You place ad code on your site and someone clicks on it. You don’t get paid for that click. But if they click on it and then fill out a form giving their contact information then you get paid. They haven’t actually bought anything, but they did show enough interest to give their name and phone number (for instance) or their name and mailing address or perhaps just their email address. The more contact information, the more valuable a lead is considered.

The person who posted the comment implied that selling leads is one way of dealing with click fraud. Wrong. Of course they eliminate click fraud, but just like clicks elminated impression fraud leads just replace click fraud with lead fraud. It may be a bit more difficult to fill out forms with false information, but the rewards are also higher. If you are being paid 10 cents per click, you would generally be paid $1 per lead. So the extra time to fill out the form is well compensated. Lead fraud exists just as much as click fraud.

That gets to the next term the highest level on the advertising food chain the affiliate program. You are being paid for sales in this model. This model is perhaps the most fraud-free, but we haven’t looked at the other side of the equation yet. Fraud exists on both sides of the equation in all of these shared systems. Let’s look at each of these methods of selling advertising from both sides of the fence.

There is the advertiser and the publisher in any of these systems. The advertiser is the person wanting more sales. The publisher is someone with traffic and wants revenue from that traffic.

With impressions, the advertiser has the least guarantee of anything. They take all of the risk. The publisher promises only that people will hear the ad.

With clicks, the advertiser has at least a guarantee that people will end up on their site (baring 100% fraud in which case they are still guaranteed that at least robots will visit their site). The publisher assumes some of the risk. They now have an incentive to help the advertiser make their ad better so that it gets more clicks. The shared responsibility is at a pretty good balance at this point. It is still the advertisers sole responsibility to turn those clicks into leads or sales (and it is usually the advertiser who should be most qualified at doing this, not the publisher).

With leads, the responsibility shifts very slightly even more toward the publisher. They are now responsible for not only getting the advertisers ad in front of people’s eyeballs and getting them to take the action to click but they are also responsible for getting them to give their contact information.

With sales, the advertiser gives up all responsibilty. It is now the publishers responsibility to actually become the sales person. This can sometimes be difficult because the publisher has no control over the sales page. They have responsibility, but no authority. In this system, fraud is often being committed on the other side. An advertiser can harvest that traffic to a lead form or an untracked alternate payment method or an 800 number and the publisher never gets paid for the untracked sales.

The same can happen with leads of course, but the burden and the elements of fraud slightly shift the other direction.

If you really think it through, all of these methods of selling advertising are really just semantics. Many advertisers and publishers choose one and convert all of the others to that one method for comparison. I mentioned earlier that Google appears to sell traffic by the click, but internally they are really selling impressions. The same is true for many affiliate marketers. They may sign up for CPA programs (where they are paid per click, lead or sale), but internally they are calculating their earnings per impression and adjusting what programs they promote based on that one metric.

Fraud takes place regardless of the model. The majority of that fraud shifts from publisher to advertiser or vice-versa as you move from one model to another, but the actual amount of fraud is a constant.

So how do you decide which model to use when selling advertising? One factor is to protect yourself from that fraud. If you want to sell by sales (just putting up the affiliate link), you will be faced with the very highest amount of fraud from the advertisers as a publisher. You will need to mitigate this as best as you can by choosing the best networks and the most reliable advertisers within that network (the best networks give you a metric for that Clickbank it is gravity Commission Junction, it is CPC). In the end, I don’t recommend it. It is a full time job managing that fraud.

Leads moves back on the food chain in your favor a bit. You can sell leads though one of those affiliate networks or you can do it on your own. If you do it through an affiliate network, you still have all of the same fraud issues from the advertiser side. I don’t recommend that. If you do it on your own, you will have to find buyers for your leads. Currently, this is not the standard method of doing business so those who would be interested in buying leads aren’t doing searches on Google, etc to find publishers. You will need to contact businesses directly. There are many real estate agents, car dealerships, boat and RV dealerships, mortgage lenders and others selling high dollar items that would be very interested in buying your leads, but they won’t come looking for you. You have to call or visit them. I’m not interested in that business model, but it is a very, very lucrative model. If you are interested in getting on the phone or driving to local folks of the above type then by all means investigate this model. I know folks who are bringing in the high 7 figures with this model but they do work an awful lot of hours.

Clicks moves back in the chain even more. People will come to you looking for clicks. However, because the fraud now exists primarily on the publisher side, they will be leary. You will have a very low conversion ratio. However, if you deliver high quality traffic (ie: don’t put their ads on the sites of others and share in the income and don’t tell your customers where they can find their ads and therefore their competitors ads so they can click on them) if you do that, you will have loyal customers for life who will pay for as many quality clicks as you can send them month after month after month for years to come. I still have my first traffic customer from over 6 years ago. I have no doubt that they will remain a customer for as long as I follow that policy of protecting them from click fraud from the publisher side.

Impressions moves even more in your favor and away from advertiser fraud. However, it moves so far away that prospects are so leary they simply will not buy at all unless you are very well known. For instance, (or even I could probably do this on my blog) could potentially sell taffic by the impression. The real estate on known high traffic blogs is valuable enough and they are high enough profile that some advertisers would consider paying by the impression. However, I wouldn’t recommend this in our current market. Selling by the click is as far in the food chain as most potential advertisers are currently willing to go. They are even leary there and would generally prefer moving the other direction along that advertising food chain.