For the Internet Marketer seeking targeted free and low cost advertising, ezines are still an excellent resource. Not to mention, ezine advertising is one of the oldest and widely utilized forms of Internet advertising.
By enforcing the following strategies, you can successfully obtain hundreds of dollars worth of ezine advertising on an ongoing basis, and it’s not going to cost you a penny.
Before you commence any ezine advertising campaign, ensure you set up a separate email address designated soley for the purpose of holding your ezine subscriptions – this will be critical to help you stay organized while tracking your Internet marketing campaigns.
A word of caution about about using a web-based email account. Should you be unable to check your email for a few days, there may be a chance the emails will bounce. If your emails begin to bounce, your classified ads will not be published.
If you do not have access to a separate email account from your current ISP and wish to set up a free web-based email account, it’s best to use one with a large amount of storage space, such as: http://www.gmail.com
To get started with your free ezine advertising campaign, first visit: http://www.ezines-r-us.com/clad/freeadvertising.php
This is a free service you can use which will automatically subscribe you to several high quality ezines. When you begin to receive your welcome emails, instructions are likely to be provided to assist you in submitting your ad to the specific ezine.
A number of these ezines offer free weekly classifieds to subscribers, so your next step is to browse through the ezines, looking for the directions provided as to how and where to submit your next free classified.
This is a good opportunity to start making notes of which ezines offer ongoing free ads, tracking your ad submissions, and even create folders in your email account for easy reference down the road.
Each publisher may have different guidelines for ad submission, however, most use a standard 5 lines long @ 65 characters per line rule.
There are several good resources you can use to make sure each line is a certain amount of characters.
You can use this online text editor, simply enter your ad copy and specify how many characters per line: http://formatit.com
Or you can download a free software called NoteTab Light and format the characters per line directly from your computer: http://notetab.com
Once you are subscribed to a good variety of ezines and begin submitting your free ezine advertisements, you can now capitalize on the opportunity to obtain even more valuable free advertising such as banner ads, sponsor ads, solo advertising, and more. Watch for those ezines as many offer contests for you to win your advertising.
In addition to using this opportunity to submit your ads, another great benefit is that you will sometimes find the publishers sending specials and discounted advertising rates straight to your inbox.
If you’re smart from the start, you will be tracking your campaings to determine effectiveness of your ad, and which of your ezines are performing the best. This will give you a real headstartwhen you want to order some paid submissions.
Subscribing to many ezines is an excellent business strategy for gaining ongoing free advertising, winning additional free advertising, tweaking your ad copy, discovering which ezine subscribers are most receptive to your offer, and accessing valuable discounted advertising rates.
No doubt it takes time, but the time you spend will be a worthy investment.