Effective Website Advertising Opportunities

With much of today’s business done on the internet, companies clearly need to advertise online, but as always it’s the costs and fear of the unknown that puts many off. In a recent survey sent to 25,000 SME businesses, 31% said they advertised online but 52% of the advertisers said their advertising was not profitable and 54% saying very little of the traffic received converted to business.

So what can be done? How can website advertising reach a point where it is free or at least cost effective? ?

There are two clear areas of opportunity. Firstly, think of who you’re targeting. Across the advertising market, whether you’re using an agency or running campaigns direct, running ad campaigns across -networks’ (network of sites showing your banner ads) can deliver huge variations in profitability and this variation is due, in the main, to the level and sophistication of the targeting used.

The better targeted campaigns, i.e. the higher the relevance of traffic arriving and clicking on your ads, the higher the chance of users converting on your site to business, and more profitable campaigns. If your company sells garden tools, you’re better off advertising on gardening websites than gaming sites.

Some networks offer -contextual- (showing your ads only on pages where the editorial content relates to the ad, the theory that users on that page will click on the ad as it relates to their area of interest). Others offer -yield targeting’ (testing and maximising exposure on sites and pages where they get the best click through rate or conversion). While others offer -behavioural targeting’, where ads are only shown on the page if the user arriving on the page has followed a certain behaviour of online navigation that relates to the target of the ad. So the user’s behaviour on previous pages or sites are used to place the ads. For example, if the user coming on to the page has just visited a travel site then ads shown could be for sun tan lotion, flights or holiday insurance.

The second area of opportunity is becoming a -publisher’ of adverts. That is, running display ads on your own site and earning per click or impressions delivered. If you have a good slab of traffic on your site not monetised (convertible to cash), then you should set up a display ad campaign with an ad network or Google Adsense.

No matter if you’re an advertiser or looking for ads to put on your site, it’s possible with a little research to make website advertising effective.

What Is Contextual Advertising And How Is It Done

What is Contextual Advertising?

There are thousands of ads floating on internet focusing different products and services. More than 90% of websites show some ad that is relevant to the content of that page. These ads mainly come from Google or other similar advertising network. This type of promotion of a product or service on a website having relevant content is known as contextual advertising to the internet marketers. For example, if you are willing to buy a property and you input your keywords in the Google search bar and search a website dealing in the property business then you may see an ad of a real estate agent in this page then this type of advertising is contextual advertising of the real estate agent.

How it is done?

In this type of advertising, an ad of a product or service will be viewed by all those viewers who visit those websites showing that ad. So if an advertiser has decided to publish an ad through Google AdSense, then his ad will be viewed by thousands of targeted visitors depending on the budget of the advertiser. There is no need for the advertisers to know the publishers personally because the advertiser would get any publisher he may not know. There is also no limit to the maximum publishers an advertiser may get because the number of publishers an advertiser may get depends on the budget he has planned for his ads. All the publishers who belong with the same niche as the advertiser is may publish the ad of the advertiser because the distribution of ads among the publishers is done by the programs operating in the Google server.

Benefits that the publishers enjoy

The counting of the publishers on the advertising networks such as Google Adsense is increasing with the passage of time. Joining an advertising network is the easiest way a publisher could earn through his website or blog. The earning of the publisher will also be unlimited because his earning depends on the number of clicks that his website can deliver to the site of the advertiser. If you are a publisher then you should know this easy mathematics that as soon as someone visiting your site clicks on the advertisement published on your site, your earning gets an increment. A decade back, it was not easier to become a successful publisher because one has to run costly offline advertising campaigns to promote the products and services of the advertisers but now with the introduction of Google Adsense and other similar advertising network, the mission of becoming a successful publisher is now too easy. You only need to start a website or blog where you can write anything you want to and join your online place with the advertising network.

Google Adsense has brought a revolution in the field of advertising by providing such an interface where an advertiser can get unlimited publishers and the publishers can get the unlimited advertisements. Google Adsense has worked to minimize the expenses for both the publishers and advertisers so advertising has now became easiest with the online advertising networks such as the Google Adsense.

How To Make Money With Contextual Advertising

Introduction to Contextual Advertising

Recently, advertisers have come to realize the large potential of the Internet as a media when it comes to advertisements. Advertisers are especially interested in using contextual advertising since it delivers targeted ads to a more receptive target audience.

Contextual advertising is a type of online advertising used mostly for content-based websites. With contextual advertising a program or system automatically scans a webpage’s content for specific keywords or search strings and based on the results then returns targeted ads based on the page’s content.

Types of Contextual Advertising

There are three types of contextual advertising: the pop-up or pop-under ads, in-text contextual advertising, and inline contextual advertising. Many are familiar with pop-up ads because they have been around for quite sometime. Gator actually uses this kind of contextual advertising wherein a window with relevant a relevant ad for some product or service pops up while a user is reading a webpage. Pop-up ads are however considered to be not that effective for advertising since most users find them very irritating and so make use of pop-up blockers to disable the ads. The ads therefore don’t get seen by people and in cases where they get through pop-up blockers they are usually simply closed without really being noticed. In-text contextual advertising, offered by companies like VibrantMedia, is considered to be less irritating. They are ads that appear as special hyperlinks linking to actual contextual ads and are found throughout the entire article being read. They are not ostentatious at all since they are completely user activated and leaves to the users the choice of whether to click on the links to view the entire ads or not. The third kind of contextual advertising is called inline advertising. This type of advertising is the one used by Google’s AdSense and Overture’s ContentMatch. With inline advertising targeted ads are placed on the right side of the page under the label Sponsored Links. This type of advertising isn’t intrusive and webpage owners get paid on a per click basis. Advertisers who want to be top of the list need only to pay at a higher per click rate to be on top.

Contextual Advertising in its Early Days

Although it was only recently made popular by Google’s AdSense, contextual advertising has been around for a longer time. It has actually been around since 2001 when eZula released its TopText product. Gator also had a king of contextual advertising going on for a long time. Publishers and other website owners, however, were not happy with eZula and Gator’s model for contextual advertising since eZula and Gator reaped the profits without the publishers earning anything from the ads. The release of Google AdSense, however, changed all that when they offered webpage owners a percentage of what the advertiser’s paid them. Advertisers on the other were happy as well since they only had to pay Google depending on the number of clicks made on their ads. This is very beneficial for advertisers since they only have to pay for the actual traffic routed to their site by the advertisements.

Another issue surrounding contextual advertising that sparked the ire of web surfers this time is the software that came with the contextual ads. The software used to be able to search for specific search strings were actually installed locally on the surfers’ computers without their consent or even their knowledge. Such software, called spyware, not only violated the surfers’ sense of privacy but caused their computers to behave erratically as well or at least slowed down the computers’ performance since the programs ran on the background without the surfers’ knowledge.

Although there were contextual advertisers that drew the ire of both publishers and surfers alike there were also some like Industry Brains, http://About.com, and Applied Semantics who had their own models of contextual ads, which were viable and sparked no controversy. They have actually been around for sometime now their model seems to be working for them. Google, although relatively new compared to these companies who deal with contextual advertising, actually gained popularity faster and was able to spread the concept of contextual advertising to the world due to its stature as the number one search engine in web search at the moment. Because of Google’s AdSense contextual advertising boomed and more and more people are getting into it and are reaping the benefits.

Who Can Benefit from Contextual Advertising

As mentioned earlier, publishers and web page owners who were once unhappy with eZula’s model for contextual advertising became more receptive towards contextual advertising when Google’s AdSense came out. Google’s Adsense, Overture’s Content Match, and other second tier search engines like FindWhat and Kanoodle offer pay per click contextual advertising that benefit both webpage owners and advertisers alike.

Contextual advertising is very beneficial for all kinds of content-based sites like news and publisher sites as well as sites of small businesses and even personal blogs. However for your website to maximize your profit from the contextual ads on your site your site’s content should be of good quality, meaning that it should be rich, relevant, and updated on a regular basis. A site with poor content and that uses contextual ads would most likely point its target audience to another site that is of better quality. If this happens then your visitors will most likely return to your competitor’s site rather than your own site causing you to lose profit. News sites and publishers would most probably have no problem in delivering relevant and updated content but this can be a challenge to small businesses and personal websites. The use of content management systems (CMS) could help such cases, but even with a good CMS extra effort is required to ensure that the content is of good quality.

A good way you to increase the can of earning money from contextual advertising is by having a search engine in your site. Google’s Adsense and Overture both list contextual ads on their search results page. With a search engine in your site the chance of visitors clicking on an ad will increase and so will your profit.

Google Adsense Profits Blended Nike Free In With Affiliate Advertising Online

Google Adsense Profits Blended Nike Free In With Affiliate Advertising Online
Are you currently a webmaster who wants Nike Free money to help keep your internet site running Or is your site the sole way to suit your needs to earn earnings Whichever youre, for provided that you are a webmaster or perhaps a net publisher and you will need money, affiliate marketing might function well for you personally. With affiliate marketing, you may get a lot of money pouring into your financial institution account very easily. And if your web site is rich in great contents and you need to earn far more revenue, why not get into the Google Adsense plan as well
Nicely, basically because affiliate advertising is the simplest and most likely the top strategy to generate profits on-line, unless otherwise you might be a businessman and would rather market your own items on the internet than advertise other businessmans goods in your web site. But even on the internet merchants can benefit from affiliate marketing and advertising plans, since affiliate advertising and marketing really works for retailers and also it works for your affiliates.
Affiliate advertising and marketing, simply mentioned, can be a connection or arrangement produced among two websites, with 1 website being the merchants web site and also the other becoming the affiliates web site. Inside the connection, the affiliate agrees to let the merchant advertise his products around the affiliates web site. The merchant, however, would consent to spend the affiliate in what ever strategy Nike Free theyve agreed into. This could typically mean easy earnings for your affiliate, as he would do nothing nikefreeshoenz but spot the retailers ad on his web site. This would also be extremely useful for the merchant, as acquiring affiliates to promote their merchandise could be a lot more cost-effective than employing an advertising organization to promote their items.
Youll find various approaches on nike free sale how the merchant would compensate the affiliate for his services, and for your webmaster, these strategies simply translates to the strategy by which he would bring in simple cash. Among the far more frequent strategies of compensation will be the pay-per-click strategy, the pay-per-lead approach, as well as the pay-per-sale strategy. The pay-per-click method Nike Free may be the approach most favored by affiliates, for his or her sites visitor would only must pay a visit to the advertisers site for them to obtain money. The other two approaches, however, are better favored by retailers, because they would only have to compensate you in case your visitor will become one particular of their registrants or when the visitor would actually buy their goods.
Getting significantly gain on affiliate advertising plans, however, will not rely so a lot around the compensation strategy is it does on the visitors produced by your website. A site that could entice much more visitors would usually possess the higher chance cheap nike free run of profiting in affiliate advertising programs.
Google Adsense is really some type of Nike Free Run 3 online sale an affiliate marketing and advertising program. In Google Adsense, Google act as the intermediary between the affiliates and the Nike Free merchants. The merchant, or perhaps the advertiser, would just indication up with Google and offer the latter with text advertisements pertaining to their items. These advertisements, which is actually a hyperlink towards the advertisers internet site, would then seem on Google searches as well as on the internet sites owned from the affiliates, or by those website owners who have signed up using the Google Adsense program.
While a single can locate a lot of similarities in between Google Adsense and also other affiliate marketing plans, you can also see a good deal of distinctions. In Google Adsense, all of the webmaster has to do is place a code on his internet site and Google takes care in the rest. The advertisements that Google would spot in your internet site would normally be relevant towards the content material of the site. This will be advantageous each for you and for your advertiser, because the guests of ones site would much more or less be really intrigued with the products being marketed.
The Google Adsense system compensates the affiliate inside a pay-per-click basis. The advertisers would pay Google a particular amount each and every time their ad in your web site is clicked and Google would then forward this amount for you through checks, even though only right after Google have deducted their discuss of the amount. Google Adsense checks are usually sent month-to-month. Also, the Google Adsense system supplies site owners with a tracking tool that allows you to keep track of the earnings you actually get from a certain advertisement.
So, exactly where do all of these lead us to
Exactly where else but to earnings, earnings and also more earnings! Affiliate advertising and marketing plans along with the Google Adsense program simply operate, no matter whether youre the merchant or perhaps the affiliate. For your Nike Free merchants side, a good deal of funds could be saved if marketing work is concentrated cheap nike free on affiliate advertising and marketing rather than on dealing with advertising firms. For the webmaster, you are able to simply obtain a whole lot of earnings just by performing what you do very best, and which is by producing internet sites. And should you mix all of your earnings from both the Google Adsense system and other affiliate marketing plans, it could surely change to a large level of cash.

What Is Contextual Advertising

The term contextual advertising means the advertisements that you see on websites or in other Medias like in the displays of a mobile phone, is where the advertisements are chosen and served by an automated system that is based on the content displayed by the user. For example, if you wanted to place a contextual ad on your website and your website is about books, then the advertiser will display ads about bookstore and books and anything book or magazine related. The ads will reflect the content of the site.

Google Adsense was the first major contextual advertising program to become available for web users. These ads are work by giving webmasters a JavaScript Code that when insert the code into the web page you want to advertise on it will pull up similar advertisements from the Google inventory of advertisers. The way the importance of the ad in relation to the content is calculated by what the Google Bot has indexed.

Since the concept of Adsense, began others have long since began their own Adsense like Yahoo! Publisher network, Microsoft ad Center and others have thrown their hats in the ring. The concept of contextual advertising has made a huge difference in the way webmasters make money on the Internet. The more closely the ads are related to the content the more likely it is that visitors to the site will most likely click on these ads which in turn makes money for the webmaster and for the server of the advertiser.

A big part of Google’s revenue is from their potion of the contextual ads that are being used right now on millions and millions of WebPages in the Adsense program. Some of the other contextual advertisers are AdBrite, BidClix, Q-Ads, Kanoodle Bright Ads, Targetpoint, Searchfeed.com and more. Just sign up on for these Adsense companies and sign up and get started. Once you apply, it is not guaranteed what ads you are going to get, you really don’t get to pick and choose but the ads that are appropriate for your site you will get. There aren’t any Adsense companies that will put ad that is not affiliated with your content.

The goal they understand is for you to make money because the more money you make the more money they make. They have your best interest at heart because when you make money they make money.

Fb Siphon – Generate Lots Of Traffic By Using Facebook

Cost-per-action marketing, or better known as CPA marketing is one popular monetization method for bloggers, webmasters and marketers, aside from affiliate programs or Google Adsense. One CPA publisher will be compensated for commission each time his visitor takes certain action, like filling a form, trying a program or perhaps completing a survey.

CPA marketing is the number one choice to some people, rather than using general affiliate programs or Google Adsense to monetize their site traffic. It is not easy to make lots of money with Adsense, since usually Google will pay less money for each click.

Plus, to some people, especially beginners, they will have hard time selling Clickbank products. For pay-per-sale affiliate programs, traffic generation is not the only skill one affiliate must learn in order to make the money. Instead, they need to target product name keywords, use email marketing, learn how to create a good landing page and even create a killer product as bonus to customers.

If you are new to internet marketing, CPA is the way to go. These are some useful methods that you can implement to make lots of money from CPA networks.

Facebook Advertising

Facebook is the number one social networking site in 2010. Its popularity beats several popular sites out there, including Myspace, Twitter and even Google itself. Therefore smart marketers start using Facebook to get traffic and increase the exposure of their business.

This is a huge opportunity for CPA publishers. You cannot monetize traffic from Facebook website by selling affiliate products. People don’t browse Facebook to share information for free. However, you can easily make lots of money from each traffic by using CPA offers.

If you want to get fast, cheap traffic with Facebook, join their advertising program and send the traffic to the CPA offers. FB Siphon course by Jani G tells lots of details about this incredible method. If you implement the tactics inside this course, you will get massive cheap traffic and lots of revenue.

Search Engine Marketing

No matter what, you cannot ignore search engine traffic, especially Google. It is still one way to get lots of traffic since billions of people are still using Google everyday. You can get traffic with free marketing techniques or PPC advertising.

For start, avoid paid marketing like Adwords or Yahoo Search Marketing. Use free methods like search engine optimization, article marketing or video marketing. You must remember that CPA networks won’t pay high commission for each lead, so it would be hard to make good return of investment if you use PPC.

Contextual Advertising – Google AdSense vs YPN

google-adsense1

google adsense

Ever since Google AdSense opened up possibility to earn money as a web publisher, contextual advertising has assumed significance. Until a few years ago, banner ads were more favored. Google Adsense wasn’t around, and often odds were against small businesses to place ads and get noticed. Over time, banner ads became less preferable mainly because web viewers increasingly considered them as major distractions.

Overture and Google took in the scent quite early and started experimenting with text ads based on contextual advertising. Initially the emphasis was on showing text ads in search results when a search term coincided with the keyword chosen by the ads. AdWords took shape early 2002, and though Overture was already an old hand when AdWords started, the latter galloped ahead in no time.me.

Google AdSense is a late entrant, followed only recently by Yahoo Publisher Network (YPN). After YPN debuted, there is no stopping the comparison between the two. For an average web publisher today and in coming days, it will be like ‘the more, the better’. In this article, we will closely look at contextual advertising and how the competition between YPN and Google AdSense affects web publishers.

Contextual advertising – what it means?

Contextual advertising refers to those ads that are relevant to the content of a webpage in which they appear. For example, if a viewer visits a site about paintings, and the site shows contextual advertising like Google AdSense, the viewer will see ads related to paintings, such as watercolor works, art gallery and so on. Contextual advertising is dynamic, so if a viewer refreshes a webpage, a completely new set of ads appears.

Google AdSense on the cue

After overwhelming success of AdWords in relatively short time, Google AdSense came to be launched in early 2003, a program that is all about contextual advertising. To be true, eZula must retain credit of having first launched contextual advertising program way back in 2001. But it is Google AdSense which popularized the concept rapidly.

What is good about Google AdSense is that it allows web publishers of any size to display its contextual advertising and earn money.

In comes Yahoo Publisher Network (YPN)

yahoo-pn-logoAlthough belated, Yahoo launched YPN to take on Google AdSense in August last year in the field of contextual advertising. Though yet to be out of beta and still meant for US sites, YPN does appear as a whiff of fresh air in the sense that users will now have another option other than the ubiquitous Google AdSense. As of now, there is less variety in YPN compared to Google AdSense. However, YPN is said to be paying far more than Google AdSense for each click generated, which is one reason why YPN publishers are happy with its contextual advertising.

YPN versus Google AdSense

It is early days to compare between the two, especially since YPN is yet to debut internationally. Going through user experience, the most important point that crops up is YPN’s generous EPC as said above. Google AdSense is more superior in ad targeting which means more click-through-rate (CTR). Ad links are shown in Google AdSense, not so in YPN. On the other hand, while YPN displays link title to show the full ad text, Google AdSense does not.

In addition to text ads, Google AdSense also allows image ads in the same format as text displays. There is however no way to know from ad statistics as to how image ads perform vis–vis text ads. Though necessarily contextual advertising, image ads still are a throwback to old days of banner ads. YPN does not show image ads.

Summing up, there is no doubt that contextual advertising is here to stay. As YPN evolves further, the choice between it and Google AdSense can be expected to narrow down. For the moment, if you are not located in US, yet interested to make an earning through contextual advertising, the answer is Google AdSense.

About the Author:
Article by Josh –
Josh is the webmaster of www.hostingfrenzy.com
Visit his site for a comprehensive web hosting directory, articles, tools, and much more.

 

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With One Stroke Google Shuts Down Adsense Arbitrage For Good!

Isn’t it interesting how every time that Google clamps down on Adsense/Adwords arbitrage a flurry of fantastic and irresistible (for newbie marketers that is) arbitrage offers suddenly flood the internet? But more on that later, for now let me explain what Adsense arbitrage is just in case you don’t know.

Google runs the largest and most popular pay-per-click advertising model on the internet, commonly known as Google Adwords. The attraction of Google Adwords and other pay-per-click models is that you can draw almost instantaneous traffic to your website or blog. This is extremely convenient for those webmasters whose sites are new because getting relevant traffic to your internet real estate is perhaps the biggest challenge for most new internet marketers.

Pay-per-click advertising models such as Google Adwords require the advertiser to bid a certain amount on a particular keyword in order to get their ad strategically located on the SERPs (search engine results pages). For a better/higher placement of your ad on the SERPs you need to bid more for whatever keyword you’re targeting. Every time someone clicks on an advertiser’s ad, they are immediately transferred to the desired destination url that the advertiser designated when setting up that ad.

Also every time someone clicks on an ad, the advertiser is billed the amount they bid or sometimes less; hence the name pay-per-click advertising. The drawback to pay-per-click advertising is that if you are not careful you can rack up some pretty substantial fees with little profit to show for it.

The flip side of Google Adwords is Google Adsense. In actual fact Google Adsense ads are really Google Adwords, save for the fact they are located on individual websites and blogs as opposed to the search engine results index page (same thing as SERPs).

Google Adsense is an extra-monetization system for webmasters who display such ads (Adsense ads are what are known as Adwords For Content) on their sites. Webmasters (Publishers) get paid the amount the advertiser bid to have that ad displayed minus Google’s cut of course, which is 50%!

PLAYING THE ARBITRAGE GAME

As you can see there’s a strong correlation between Google Adwords and Google Adsense which so happens to be the basis of the whole Adsense arbitrage technique. Wily marketers realized that if they could bid on cheap Adwords and send a lot of traffic from there to MFAs (Made-For-Adsense sites), which traditionally had little else on them except high paying Adsense ads, then those marketers could make a killing! And many of them did!

GOOGLE YELLS: ENOUGH IS ENOUGH!

But soon enough, because of abuse of the Adwords/Adsense system, many advertisers jumped ship and took their business elsewhere. Of course Google was not happy with this turn of events because this resulted in a substantial loss of revenue for them, thus by incremental degrees they clamped down on those sites that were abusing the system. But it seemed that every check they put in place was countered by the wily Adsense profiteers.

For example a while back Google implemented the Adwords quality-landing-page algorithm, which basically was aimed at Google Adsense templates and MFAs, as well as nullifying the system of buying wholesale cheap (irrelevant) traffic with the sole purpose of getting said traffic to click on the Adsense ads that-more-or-less constituted the destination website in its entirety!

The way in which the Google Adwords quality-landing-page algorithm worked was as follows: if Google determined that a website offered little useful content (in other words was nothing more than an MFA); or if the content on the destination website widely varied from the description of the targeted keyword of the Adword ad from whence the traffic originated, then Google made sure that the webmasters of such offending websites had to bid much more for their Adwords keywords than the amount they made as Adsense revenue when someone clicked on the ads on their sites.

The Adsense profiteers countered this move by abandoning Google Adwords altogether in favor of other pay-per-click models such as Yahoo Publisher Network, Kanoodle and Miva (to mention but a few) where they could still bid cheaply for keywords with which to direct traffic to their MFAs and Adsense Template sites!

Inevitably, Google has finally reached the point of zero tolerance! Where beforehand they’d been treating Adsense profiteers with something akin to kids gloves, now they’ve adopted the big stick approach and ripped off those glove! As of June 1, 2007 Google has indefinitely suspended (interpret as forever) all Adsense Publisher accounts that it deemed guilty of the crime of conduct unbecoming; in other words those accounts that largely catered to MFAs and Adsense Template sites!

ARBITRAGER’S DESPERATE LAST GAMBLE

The Adsense arbitragers know that the game is up, but that does not mean they are going out meekly or quietly! Remember how I remarked at the beginning that isn’t it strange how any time Google shuts down or modifies a system-under-abuse, those responsible for that abuse suddenly litter the internet with a proliferation of outrageous money-generating offers based on that shut down system. Case-in-point is the get-google-adwords-free call to arms! Me thinks the sole reason for this call-to-arms is that the webmaster concerned has been shut out of his/her lucrative money-generating source and is looking for a final payday from the unwary.

My advice to you if you are tempted to fall for this evident scam is: Think carefully! Do you really think that Google got where they are (Number 1 in the search engine business) by allowing marketers to profiteer from a supposed loophole to the tune of 87 million dollars?

You can also bet that a lot of Adsense arbitrage marketers are going to migrate to other pay-per-click systems, such as Yahoo Publisher Network and other lesser pay-per-click alternatives! But it is my belief that they will find little fortune there too, because common sense tends to dictate that those businesses won’t encourage such activity either. I mean let’s get real, if marketers on those other networks feel that their dollars are being wasted as they were on the Adsense network, they’ll jump ship once again!

Google has made a bold and long overdue overhaul to its pay-per-click system, and with any luck advertisers will start migrating back to Adsense which should benefit those Adsense publishers with genuine content sites as well as Google.

Google Adsense Is A Contextual Advertising Program

Google Adsense is a contextual advertising program that allows advertisers and publishers to work together for a win-win outcome for all parties concerned. Through publishers or webmasters who rent space on their websites, advertisers can get “contextual” or highly relevant advertising out to web surfers who visit sites that interest them. Google will place various forms of advertising on sites, and depending upon the number of ad impressions or click through, an advertiser will pay a certain amount to show their advertising messages.

The Google technology is cutting-edge and was, until a few years ago, impossible to attain. However, utilizing complex Google algorithms, the spiders who are robotic readers visit various websites and for more help visit towww.adsense-income-exposed.com.calculate the number of words versus the number of times a certain keyword or phrase is present. This tells the spider and Google which types of advertising to deliver. The relevancy of the advertising is directly related to a visitor clicking on the advertiser’s message.

Google maintains the network and has final say over what and how many times an ad will run. The web publisher decides how many and where the advertising will appear on their website. The advertiser pays a certain amount per click or 1000 impressions and the ad is delivered a certain number of times based on daily budget. Adsense publishers and advertisers can use a plethora of different delivery mediums including: link ads, content ads, picture ads, RSS feed ads, mobile ads and, in its beginning stages, advertising via YouTube.

In addition to the type of advertising available, the advertising can also be delivered in a wide variety of sizes from the smaller 125×125 on up to the larger 336×280 ads. The shapes range from banner, to vertical skyscraper advertising, ads for getting advertisers to use the service, a search feature that also pays and straight referral bonuses.

Recently Google has allowed users to publish advertising in a whole new way. As mentioned previously, for more detail go to: www.instant-adsense-dollars.com.YouTube advertising is taking Google Adsense by storm. Video is the next big medium, so it’s no wonder that advertisers are following suits. Many web publishers are placing video Adsense on their websites and Blogs to help grab the attention of surfers and add interest, motion and color to their website. In addition, these ads also garner the webmaster more income.

Adsense publishing is an up and down income with many variables going in to whether the webmaster has a good month or a bad one. While some websites have a large amount of traffic, others are smaller niche markets with very specific advertising being delivered. In some cases, the smaller, niche intensive websites earn more money than the larger, broad-spectrum business models, because the advertising in smaller niches has advertisers paying 10x the amount of money that others are paying.

Adsense provides many tools for their web publishers and advertisers to use in order to maximize their earning potential. Google also provides a full training school for serious business concerns looking to become certified in Google Ad words promotion. While this program is for the big guns, the little guns are just as welcome to work through the program and it is completely free with both video and text printouts.