VertaMedia is online marketing agency

Founded in 2006, VertaMedia is the international full-complex online marketing agency, which creates cutting-edge opportunities for advertising stakeholders. As an international company, VertaMedia collaborates with advertisers and publishers from all over the world.
VertaMedia provides its publishers with a wide range of verticals and traffic models, such as PPC (Pay per click), CPA (Cost per action) and CPM (Cost per mille).
VertaMedia does maximum and even more for its publishers:

Respected reputation.
Trust is a great beginning. VertaMedias reputation needs no explanation!
The widest range of tools for traffic generation.
VertaMedia offers a lot of different tools to work with your traffic, they are described below for your attention.
Daily payments via all main payment systems.
VertaMedia supports all the payment systems, including Visa, MasterCard, check systems, PayPal etc.
Individual 24/7 support system.
All the clients as novice so as well-experienced webmaster will be able to get necessary help any time.
Excellent bids.
It clearly means the highest profit among any businesses.
Wide choice of advertisers.
This benefit guarantees continuous growth of demand on publishers traffic.
Individual approach to every client.
Every publisher has its own vision and requirements. VertaMedia does all its best to satisfy all the clients, saving their identity.

There are a plenty of various tools, which VertaMedia offers its publishers for their businesses. To increase the efficiency and to get the best results VertaMedia offers the following solutions:

JavaScript Feed is the easiest way to integrate search results into any internet resource. Advertisements are displayed as contextual advertising. It makes such kinds of feeds convenient and efficient.
XML Feed you can integrate results of the feed into an existing web page for better performance. Also you can use our Feed Filter for customizing the results according to your preferences.
Flash Banners enhance the visual appeal and impact of online advertisements. Flash banners help webmasters to get the attention of the viewers and also enable to communicate their message effectively. The viewers love the interactive experience of flash banner and are likely to see it till the end instead of leaving it midway and venture out onto other websites. Also Flash banners show much better CTR.
Image Feed is an improved version of XML feed. Text of advertisement is embedded into thematic image. It supports images, which increases work effectiveness.
Search Box is one of the most effective tools for webmasters to get highly qualitative traffic and one of the most useful tools for users on your website. With a Search box, users can quickly locate specific objects or text within a large set of data by filtering or highlighting matches.

Referral program for Webmasters

For its partners VertaMedia is always ready to set the most effective collaboration offer.
The main idea of referral program for publishers is to get the benefit from the attraction of new publishers to VertaMedia. If you invite new publisher, you can get your referral fee, depending on your referral rate in the system. This alluring proposal is quite mutually beneficial and makes publishers work even more interesting.

VertaMedia is happy to inform all the publishers, that registration is already available on the website (www.vertamedia.com). If you register before Beta-version release, you will be informed about all the corporate updates and will be in the list of first Beta-testers.
Take care of your business, be successful with VertaMedia!

Impressions, Clicks, Leads, Sales

Recently someone asked a question that made me realize that most folks haven’t been around the ‘net as several models for selling advertising were attempted. This primer should help everyone understood all of the terminology that goes into selling advertising.

Let’s start with the word impressions. This is a model of selling advertising where you pay for each person that sees an ad. So in television and radio, they periodically do surveys to try to figure out how many people watch a particular channel at a particular time. The most well-known is probably the Neilson ratings. Then the television and radio stations sell advertising based on how many thousand people are probably watching a particular commercial.

Rates are usually expressed in CPM which stands for Cost Per Thousand. Yes; I and every advertising executive on the planet knows that M isn’t the first letter in thousand, but M is the roman numeral for one thousand. So, if you call a radio station and ask for their rates, they might say that their standard prime-time rate is $10/CPM. That means you will pay 1 cent for each person who hears the ad or $10.00 for every 1,000 people. If you advertise a single commercial during a time when 80,000 people are listening, you would expect to pay $800.

That leads us to one of the current favorite models PPC (or pay-per-click). This trend started when banner advertising was still in it’s hey day and before it was discovered that text ads actually did better than animated graphic ads. It has continued to this day although many networks did ban it because of fraud years ago. Google actually even started out selling by the impression and then converted to selling by the click. However, most of us who went through that transition understand that internally Google is still charging by the impression. The PPC model they show outwardly is really just an illusion, but perhaps that is a topic for another article.

The pay-per-click (PPC) model doesn’t exist outside of the Internet. This is the first and only model that seems to not exist in the offline world. However, if you really analyze it. it does have a corresponding term in the offline world. It should be called a lead. A lead is any time you get someone to raise their hand showing some interest. That is what a click means. They are raising their hand and saying that they are interested. You then show them a page that tries to get them to take a more solid commitment (actually buying or possibly just giving their email address or phone number so they can be contacted at a later time).

Many moved to the PPC model to get rid of the fraud with the impresison model. Of course it didn’t work. It is just as easy to commit fraud with the click model. People being paid to run ads on their site can click on their own ads. They can have friends do it. They can even have robots do it through proxy servers. Clicking an ad is just as easy as hitting the refresh button. The fraud problem hasn’t disappeared. Many affiliate networks used to offer the PPC model, but dropped it years ago due to this fraud problem. Commission Junction is perhaps the largest network to no longer allow PPC. That brings us to the next level in the food chain.

As we have already discussed, a lead is when you get someone to show some interest in your offer. In the off-line world, perhaps you ask them to send a self-addressed, stamped envelope for more information or to calll an 800 number or to visit a web-site. That is a lead. They have viewed your ad (an impression) and then taken some kind of action to show that they are interested. A click is one form of a lead. However, in the online world, we generally call a click a click and don’t call a lead a lead until they give us some contact information. So in the offline world, if someone called an 800 number that would be a lead. However, in the online world, most people don’t think of it as a lead when they just click only when they provide some contact information.

Many affiliate networks (Commission Junction is one) still offer programs where they pay per lead. You place ad code on your site and someone clicks on it. You don’t get paid for that click. But if they click on it and then fill out a form giving their contact information then you get paid. They haven’t actually bought anything, but they did show enough interest to give their name and phone number (for instance) or their name and mailing address or perhaps just their email address. The more contact information, the more valuable a lead is considered.

The person who posted the comment implied that selling leads is one way of dealing with click fraud. Wrong. Of course they eliminate click fraud, but just like clicks elminated impression fraud leads just replace click fraud with lead fraud. It may be a bit more difficult to fill out forms with false information, but the rewards are also higher. If you are being paid 10 cents per click, you would generally be paid $1 per lead. So the extra time to fill out the form is well compensated. Lead fraud exists just as much as click fraud.

That gets to the next term the highest level on the advertising food chain the affiliate program. You are being paid for sales in this model. This model is perhaps the most fraud-free, but we haven’t looked at the other side of the equation yet. Fraud exists on both sides of the equation in all of these shared systems. Let’s look at each of these methods of selling advertising from both sides of the fence.

There is the advertiser and the publisher in any of these systems. The advertiser is the person wanting more sales. The publisher is someone with traffic and wants revenue from that traffic.

With impressions, the advertiser has the least guarantee of anything. They take all of the risk. The publisher promises only that people will hear the ad.

With clicks, the advertiser has at least a guarantee that people will end up on their site (baring 100% fraud in which case they are still guaranteed that at least robots will visit their site). The publisher assumes some of the risk. They now have an incentive to help the advertiser make their ad better so that it gets more clicks. The shared responsibility is at a pretty good balance at this point. It is still the advertisers sole responsibility to turn those clicks into leads or sales (and it is usually the advertiser who should be most qualified at doing this, not the publisher).

With leads, the responsibility shifts very slightly even more toward the publisher. They are now responsible for not only getting the advertisers ad in front of people’s eyeballs and getting them to take the action to click but they are also responsible for getting them to give their contact information.

With sales, the advertiser gives up all responsibilty. It is now the publishers responsibility to actually become the sales person. This can sometimes be difficult because the publisher has no control over the sales page. They have responsibility, but no authority. In this system, fraud is often being committed on the other side. An advertiser can harvest that traffic to a lead form or an untracked alternate payment method or an 800 number and the publisher never gets paid for the untracked sales.

The same can happen with leads of course, but the burden and the elements of fraud slightly shift the other direction.

If you really think it through, all of these methods of selling advertising are really just semantics. Many advertisers and publishers choose one and convert all of the others to that one method for comparison. I mentioned earlier that Google appears to sell traffic by the click, but internally they are really selling impressions. The same is true for many affiliate marketers. They may sign up for CPA programs (where they are paid per click, lead or sale), but internally they are calculating their earnings per impression and adjusting what programs they promote based on that one metric.

Fraud takes place regardless of the model. The majority of that fraud shifts from publisher to advertiser or vice-versa as you move from one model to another, but the actual amount of fraud is a constant.

So how do you decide which model to use when selling advertising? One factor is to protect yourself from that fraud. If you want to sell by sales (just putting up the affiliate link), you will be faced with the very highest amount of fraud from the advertisers as a publisher. You will need to mitigate this as best as you can by choosing the best networks and the most reliable advertisers within that network (the best networks give you a metric for that Clickbank it is gravity Commission Junction, it is CPC). In the end, I don’t recommend it. It is a full time job managing that fraud.

Leads moves back on the food chain in your favor a bit. You can sell leads though one of those affiliate networks or you can do it on your own. If you do it through an affiliate network, you still have all of the same fraud issues from the advertiser side. I don’t recommend that. If you do it on your own, you will have to find buyers for your leads. Currently, this is not the standard method of doing business so those who would be interested in buying leads aren’t doing searches on Google, etc to find publishers. You will need to contact businesses directly. There are many real estate agents, car dealerships, boat and RV dealerships, mortgage lenders and others selling high dollar items that would be very interested in buying your leads, but they won’t come looking for you. You have to call or visit them. I’m not interested in that business model, but it is a very, very lucrative model. If you are interested in getting on the phone or driving to local folks of the above type then by all means investigate this model. I know folks who are bringing in the high 7 figures with this model but they do work an awful lot of hours.

Clicks moves back in the chain even more. People will come to you looking for clicks. However, because the fraud now exists primarily on the publisher side, they will be leary. You will have a very low conversion ratio. However, if you deliver high quality traffic (ie: don’t put their ads on the sites of others and share in the income and don’t tell your customers where they can find their ads and therefore their competitors ads so they can click on them) if you do that, you will have loyal customers for life who will pay for as many quality clicks as you can send them month after month after month for years to come. I still have my first traffic customer from over 6 years ago. I have no doubt that they will remain a customer for as long as I follow that policy of protecting them from click fraud from the publisher side.

Impressions moves even more in your favor and away from advertiser fraud. However, it moves so far away that prospects are so leary they simply will not buy at all unless you are very well known. For instance, http://wwwProBlogger.net (or even I could probably do this on my blog) could potentially sell taffic by the impression. The real estate on known high traffic blogs is valuable enough and they are high enough profile that some advertisers would consider paying by the impression. However, I wouldn’t recommend this in our current market. Selling by the click is as far in the food chain as most potential advertisers are currently willing to go. They are even leary there and would generally prefer moving the other direction along that advertising food chain.

Ad Networks(cpm Cpc Banner Ads, Cpm Popups, Etc)

Advertsol offers many different ad formats that you can use. These include popunders, skyscrapers, leaderboards, etc. We are into Media management where it is a leading source for finding business opportunities, We offer display advertising solutions.
http://advertsol.com/index.php

Our media kit consists of CPM/CPC Text/Banner Ads, CPV Popunders.

Targeting options are:
* Over 3,000 Active publisher websites
* Serving 1 billion ad impressions per month
* Keyword targeting
* Contextual and Behavioral targeting
* Cheap Run of network advertising

Prices start from $0.50 CPM, $0.05 CPC and $0.008 CPV.

Advertsol is a dynamic online CPM / CPC / CPV / CPI advertising network. Advertsol.com is known worldwide for its empowering contextual platforms by offering all creative mediums, 150 + categories and excellent customer service!

Advertsol offers many ad formats and also a few ways of earning from them. They offer CPC/PPC Inline Text Ads, CPC/PPC Text Ads, CPM Graphical / Rich Media Banners (get paid on every 1000 banner impressions), Pop-unders where you get paid on each visit (CPV), Interstitial Ads that pays you per Interstitial ad shown, etc. As you can see, there is many ways you can make money from Advertsol, and best of all, Advertsol is giving you a huge revenue share, no matter if youre using CPC, CPM, CPI or CPV’s.

Advertsol.com offers CPV and PPC based advertising where the advertiser gets to choose which advertising option they want for their business. Advertisers can choose between Cost Per View where the advertiser can get more unique visitors for a low cost or they can choose Pay Per Click. Pay Per Click is where the advertiser can get targeted unique visitors for a more affordable cost. Online advertising is steadily robbing the market share from traditional media advertising. Given the potential of growth and increasing Internet marketing in India, online advertising is set to explode in coming years.

Advertsol is a leading online ad network in India offering tools to Publishers to help them manage, optimize, and make the most of their online advertising. On the other hand, advertisers have access to millions of clients worldwide in order to increase their consumer commitment, brand recognition, leads, and sales. They offer different options such as CPM and performance based CPC and CPA marketing. Advertsol is a ad network aggregator that helps publisher to maximize the revenue that you can earn from your web site.

Advertsol is an India based online advertising network that uses proprietary targeting technology to ensure advertisers reach out to the right websites from its inventory of publishers. Advertsol is another online Ad network in India. Advertsol is an online ad network specifically tailored to help advertising agencies take advantage of the digital medium. Targeted at the advertising and publishing industry in India, Digital Advertising Network solution helps deliver ads on the Internet based on geography, context, content, gender and age group relevant to specific requirement and target audience. You can earn from CPC Text, CPM Text, CPM Banners, CPC Banners, Full Page Ads, etc.

We are even buying traffic so please send me all your company info and the CPM prices and the ad server you use.

How Affiliate Marketing Best Days Ahead!

Years before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as “affiliate marketing.” By early 1999, Forrester Research proclaimed “affiliate programs” as the Web”s most effective traffic-driving technique “” almost twice as effective as banner advertising.

Consider that by September 1999, more than three years after Amazon launched, there were over 1,000 merchants offering affiliate programs. And by 2000, Amazon”s Associates Program had grown to over 500,000 affiliates. What Amazon founder and CEO Jeff Bezos started as a polite conversation had grown into an entirely new industry, bringing with it affiliate networks, directories, newsletters and a variety of consultants. Other innovations followed and affiliate marketing is now an integral part of the Web”s composition. It”s also now widely heralded as the Web”s most cost-effective marketing vehicle.

Still, as affiliate marketing evolved, issues with the model have been exposed. The affiliate community needs to remember that affiliate marketing is not about generating cheap advertising, but developing profitable strategic relationships.

But now there is a way for merchants to now offer a win-win where both merchants and affiliates have a vested interest. Improving technologies now make it possible for the formerly CPS, CPA, CPL performance programs and the CPM, CPC, and flat advertising models to unify creating a new hybrid that I call the CPP (Cost-Plus-Performance) model.

The CPP combines a paid campaign with a performance campaign and offers the best of both worlds. I see this as the future of affiliate marketing, a wide-open world of performance and payment where the CPP takes inventory lost to Google”s AdSense and advertisers back. The result is a whole New World of opportunities for merchants, affiliate managers and affiliates.

The hybrid CPP is converting former CPM, CPC advocates into affiliate marketing believers. For many top websites, affiliate marketing now represents a chance to loosen the grip of pay-per-click search engines and costly advertising. The most difficult obstacle in affiliate marketing is finding good affiliates with traffic. If a site sells traffic then they must have it, and if you negotiate a Cost-Plus-Performance payout valuable opportunities begin to open up.

Merchants are also realizing that affiliates need better tools as well. Technologies such as data-feeds, site and shopping cart abandonment (exit traffic) promise to allow merchants, who are also affiliates, to increase EPC and EPM numbers without compromising the visitors experience, thereby improving monetization. By simply offering additional products and/or service offers at or after the point of sale, merchants can add revenue without diluting the sales process.

It”s becoming clear to merchants, affiliate managers and affiliates that the line between performance and traditional advertising has been breached.

It started with Google”s entry into the market. Google”s AdSense captured valuable affiliate program inventory, which caused the flexible affiliate marketers to evolve again. The industry”s response was to tangle with the paid advertising side of the market. Google”s method is to pay out for ad space “” the same ad space that was used by affiliate marketers. That limits available inventory and changes the Web publisher”s expectations.

Some affiliate marketers using AdSense end up to cannibalizing their own market. Why? To get guaranteed income from traffic. If you pay for traffic, you”re guaranteed to get it. The merchants get guaranteed traffic and the affiliates get guaranteed revenue from traffic. However, this presents a problem. Traditional advertising places the risk on the merchants, while performance places the risk on the affiliate. In either case only one has a vested interest in the campaign.

It”s clear from a handful of recent studies and reports that marketers are frustrated with the current process.

In a survey of 135 senior-level marketers a recent study found that while 60 percent of respondents said that defining, measuring and taking action on ROI is important, only 20 percent are satisfied with their ability to do so. In addition, 73 percent reported a lack of confidence in their ability to understand the sales impact of a campaign.

The study, conducted by Marketing Management Analytics (MMA), the Association of National Advertisers (ANA), and Forrester Research in April 2005, was presented in July at ANA”s 2005 Marketing Accountability Forum.

Also this summer, a MediaLife”s media buyer survey quantified what most already suspected: media buyers think that about only half of media reps know what the heck they”re doing (via MediaBuyerPlanner.com). A significant minority of the buyers “” about one in six “” have such a low opinion of representatives that they said only 10 or 20 percent are useful.

Complaints centered, unsurprisingly, on time wasting, both in the form of over-contacting and proving ill prepared when conversations do take place. Another big complaint proved to be overly hard selling, with some reps seeming to believe that repetition or browbeating may succeed in getting a property on the buy where the numbers won”t.

Half of the buyers said they agree with the statement that the rep problem was “no big deal. Sure, they”re annoying sometimes, but I”m sure they find me equally so. It”s how the industry is set up.” About 45 percent agreed instead that they are “a necessary evil. Most are okay, but there are a few really obnoxious ones I hate doing business with.”

Even with all the issues, the good news is that the affiliate community is still evolving. Organic search is becoming more competitive. CPM rates are going up. Paid search is becoming cost prohibitive and the need for cost effective online inventory is becoming stronger, causing the affiliate space to grow at ever increasing rates. As merchants, affiliate managers and affiliates become even more interwoven, the friction decreases and new forms of integration and aggregation are made possible.

I see it this way “” the race is on! In the last year the number of merchants offering affiliate programs has more than quadrupled. Literally, millions of websites now participate as affiliates “” from personal homepages at Geocities and Homestead to Fortune 500 companies. And now, more often then not, merchants with affiliate programs are also affiliates.

Whether termed affiliate marketing, collaborative commerce, revenue sharing or syndicated selling, the affiliate space leads the way in the ever changing landscape of online marketing and has become the Web”s fastest, simplest and most cost effective marketing vehicle.

As both merchants and affiliates continue to recognize the power of change, affiliate marketing”s best days are yet to come. In a few short years, affiliate-marketing looks to become the tail that wags the dog “” controlling the majority of the adverting and marketing dollars. Despite the less then impressive advancements in the advertising world and hype, affiliate marketing stays true to its origins as a better way of connecting buyers and sellers and rewarding those that facilitate those relationships.