Effective Website Advertising Opportunities

With much of today’s business done on the internet, companies clearly need to advertise online, but as always it’s the costs and fear of the unknown that puts many off. In a recent survey sent to 25,000 SME businesses, 31% said they advertised online but 52% of the advertisers said their advertising was not profitable and 54% saying very little of the traffic received converted to business.

So what can be done? How can website advertising reach a point where it is free or at least cost effective? ?

There are two clear areas of opportunity. Firstly, think of who you’re targeting. Across the advertising market, whether you’re using an agency or running campaigns direct, running ad campaigns across -networks’ (network of sites showing your banner ads) can deliver huge variations in profitability and this variation is due, in the main, to the level and sophistication of the targeting used.

The better targeted campaigns, i.e. the higher the relevance of traffic arriving and clicking on your ads, the higher the chance of users converting on your site to business, and more profitable campaigns. If your company sells garden tools, you’re better off advertising on gardening websites than gaming sites.

Some networks offer -contextual- (showing your ads only on pages where the editorial content relates to the ad, the theory that users on that page will click on the ad as it relates to their area of interest). Others offer -yield targeting’ (testing and maximising exposure on sites and pages where they get the best click through rate or conversion). While others offer -behavioural targeting’, where ads are only shown on the page if the user arriving on the page has followed a certain behaviour of online navigation that relates to the target of the ad. So the user’s behaviour on previous pages or sites are used to place the ads. For example, if the user coming on to the page has just visited a travel site then ads shown could be for sun tan lotion, flights or holiday insurance.

The second area of opportunity is becoming a -publisher’ of adverts. That is, running display ads on your own site and earning per click or impressions delivered. If you have a good slab of traffic on your site not monetised (convertible to cash), then you should set up a display ad campaign with an ad network or Google Adsense.

No matter if you’re an advertiser or looking for ads to put on your site, it’s possible with a little research to make website advertising effective.

What Is Contextual Advertising And How Is It Done

What is Contextual Advertising?

There are thousands of ads floating on internet focusing different products and services. More than 90% of websites show some ad that is relevant to the content of that page. These ads mainly come from Google or other similar advertising network. This type of promotion of a product or service on a website having relevant content is known as contextual advertising to the internet marketers. For example, if you are willing to buy a property and you input your keywords in the Google search bar and search a website dealing in the property business then you may see an ad of a real estate agent in this page then this type of advertising is contextual advertising of the real estate agent.

How it is done?

In this type of advertising, an ad of a product or service will be viewed by all those viewers who visit those websites showing that ad. So if an advertiser has decided to publish an ad through Google AdSense, then his ad will be viewed by thousands of targeted visitors depending on the budget of the advertiser. There is no need for the advertisers to know the publishers personally because the advertiser would get any publisher he may not know. There is also no limit to the maximum publishers an advertiser may get because the number of publishers an advertiser may get depends on the budget he has planned for his ads. All the publishers who belong with the same niche as the advertiser is may publish the ad of the advertiser because the distribution of ads among the publishers is done by the programs operating in the Google server.

Benefits that the publishers enjoy

The counting of the publishers on the advertising networks such as Google Adsense is increasing with the passage of time. Joining an advertising network is the easiest way a publisher could earn through his website or blog. The earning of the publisher will also be unlimited because his earning depends on the number of clicks that his website can deliver to the site of the advertiser. If you are a publisher then you should know this easy mathematics that as soon as someone visiting your site clicks on the advertisement published on your site, your earning gets an increment. A decade back, it was not easier to become a successful publisher because one has to run costly offline advertising campaigns to promote the products and services of the advertisers but now with the introduction of Google Adsense and other similar advertising network, the mission of becoming a successful publisher is now too easy. You only need to start a website or blog where you can write anything you want to and join your online place with the advertising network.

Google Adsense has brought a revolution in the field of advertising by providing such an interface where an advertiser can get unlimited publishers and the publishers can get the unlimited advertisements. Google Adsense has worked to minimize the expenses for both the publishers and advertisers so advertising has now became easiest with the online advertising networks such as the Google Adsense.

How Ms Publisher Can Help You Reach More Customers Than Ever

The growth of the internet has transformed how companies attract business. An appealing, informative and accessible website – not so long ago a fun if largely irrelevant addition to conventional marketing and retail – has become an absolute necessity. Banners on pages have become a standard (and highly profitable) form of advertising. The role of the web in reaching out to customers has blossomed into something successful and vital.

Does this mean that conventional communications are done for, a relic of history, a subject of nostalgia with little consequence in the modern world? No, of course not. It does mean, however, that companies have to coordinate the way they promote themselves across multiple media, and take a unified, high-quality and brand-distinctive approaching to attracting customers. And it also means that, where companies utilise conventional media, they must do so in a manner that’s both modern and stylish, and also fits in with their online or mobile content. Promotions on paper that seem a step behind will inevitably fail.

Brochures and catalogues are still important for many companies, such as travel agents and fashion retailers; as well as providing a direct link to potential and existing customers who don’t instinctively turn to the web for their retail needs, many individuals – even those who are entirely comfortable with shopping online – will happily sit and leaf through printed materials in a way that they’d never consider doing with a computer. Therefore it’s clearly important that these materials keep pace with their online equivalents, that they’re engaging and visually appealing – and don’t look like an afterthought when the main focus has been on the website.

One thing that the customer will surely expect to find are attractive, bright, high-quality images – a glossy, printed page is an especially effective medium when it comes to giving pictures an appealing sheen – so it’s important to use a publishing tool that gives you the power and versatility to use the images you need, just as you need to use them. Finding a tool that provides for those needs whilst still being easy enough to use without a great deal of expertise and experience might seem difficult, but fortunately Microsoft Publisher does both.

Publisher makes it easy to place your images onto a page, positioned wherever you need them. But then, you’d probably expect that publishing software would allow you to put items on the page quite freely. Yet Publisher allows you to do much more. However the pictures may look to begin with, the software allows you to be sure that when they come off the printer, they have the most impressive and professional appearance: you can crop, rotate, resize and reshape any image from within the software itself, zoom into images, and even adjust colour and brightness to give them the perfect finish.

Publisher also has tools to automatically align a picture to the existing layout, so the overall appearance of your pages isn’t compromised by the addition – everything will be positioned just where it needs to be automatically. And if your image needs a caption, well, Publisher has the solution for that too, with a library of picture caption layouts ready to be applied with just a couple of clicks.

Whatever kind of printed content your company requires, making sure that it’s of the very highest standard is vital – and more so today than ever. When customers would like to make their decision from a brochure or catalogue that they can hold in their hands, failing to provide the quality they’re looking for and the commitment given to an online service will inevitably result in the customer shopping elsewhere. Microsoft Publisher can give your printed materials just that boost, and it’s certainly worth considering a short training course to better understand what it can bring to your business, and how to get the most out of the powerful and versatile tools it provides. In visually oriented markets, the right look can be the difference between success and failure – and it’s never been more important to show your company in the best possible light, a light that Publisher shines ever more brightly.

Social Media The Best Marketing Tool For Your Business

Sharing is caring! The old proverb implies the modern strategy of social media networking, where people share posts, pictures and videos to communicate with mass audience. Social media has become the marketing tool that helps to market a brand in an interactive way. Keeping the fact of consumers in mind, the social media engagements must be executed. A small mistake can lead to havoc.

When using social media as a powerful tool to convert sales and maintain goodwill. Do keep the following important points in mind.

What are you posting : Remember your posts are for interacting with consumers. The content must be relevant and not offending any culture, community or any individual. A transparent text with images increases the visibility rate of the post.

Where are you sharing : Always analyze which social media platform is best for promoting your brand. Yes, Facebook, twitter, YouTube and Pinterest are common social networking platforms. But for more relevancy the other popular social media and blogging sites must be targeted. Some other popular social sites are as Linkedin, blogger, Google Plus, Vimeo and Instagram.

Whom do your updates relate : Understand your audience, implement your strategies and plan according to the target audience. To ensure your posts reach the desired community, dedicate the post for specific audiences such as youth, girls, kids, womens, mens, corporate or business groups.

Objective : Dont let your objective fluctuate. If targeting for sales, ensure to maintain the effectiveness in post to attract maximum buyers. Whereas, entrust complete details with links for publicizing services. A planned objective leads to gain tremendous response in short time.

How will users react : Reaction of users on shared posts is mandatory for building positive goodwill. Once the customers are satisfied they will like to promote and share the company brand and services. Reaction of users helps to examine the future strategy for social media marketing services.

Apart from basic knowledge of sharing posts on social media, the publisher must be aware of social media technicalties. Namely, hashtags, interlinking, retweet, tagging, bulk messages and direct messages play a vital role in winning the social networks. To ensure the company social networking profiles receive maximum likes, retweets, comments and shares, the reputed digital marketing companies must be consulted. A wide list of reputed digital marketing companies can be easily contacted by searching Google. The social media experts recommend to choose agencies holding Google certification or experienced in positive result orientation.

Types of online advertising models on the internet

Online advertising or internet marketing trend began in the year 1994 where companies opted to publish and market their products and services on the World Wide Web. This way of marketing proved to very beneficial in the initial years of implementation and returned increasing sales and revenues to the businesses. The online marketing trend regained its momentum again in the year 2004 with the introduction of -Web 2.0′, a business model on the cyberspace. With the changing time marketing also slowly crept onto the internet platform. There were an increasing number of businesses that emerged providing the buying and selling of publishing space on the web pages. This form of online marketing comes very useful for publishing of information and content that is not limited to any geography or time. Also a great number of customers can be targeted within a small marketing budget. There are several types of online advertising models that can help the business to grow by marketing effectively on the cyberspace. Some of the types are as follows: Local Listings: Local Listings are free of cost and are very much essential for all the local businesses. If you have a physical location for your business, you must take full advantage by claiming the business on Google Places, along with placing information to Yahoo Local, YellowPages.com, and Bing Local etc. By doing so, you will convince the search engines that your business exists and also to the users. Advertising Pay Per Click: Advertising Pay Per Click or Advertising PPC is a type of marketing strategy that directs traffic to the websites, in which advertisers have to pay the publisher whenever the ad is clicked by the internet user. This model allows selecting and choosing when to display ads for the product or service based on potential customers searched keywords. This form of marketing is very much useful for marketing of the products and services in a short span of time. Contextual Advertising: Contextual advertising is a form of online marketing used for the advertisements that appear on websites and other media channels, such as mobile browsers. Here the advertisements are selected and displayed by automated systems based on the type of content searched by the user. Contextual ads give the ability to target a specific range of demographic that can fit under your customer profile. Display Advertising: Display Advertising is a type of online marketing that generally contains text, logos, static images, photographs, flash, video, location maps, and other similar multimedia items and appear on the web pages in the form of web banners. Mobile advertising: Mobile is becoming a bigger medium for targeted ads as phones and tablets with IOS and Android mobile operating systems are becoming huge popular. Mobile marketing can include SMS messaging and mobile targeted ads and this medium can reach millions of users with a simple click of a button. Affiliate Marketing: Affiliate marketing can be a great way to make sales from online business. This form of marketing is a way of outsourcing the sales staff to users who are selling your product for a small commission per sale. Social Networking: Social media platforms such as Facebook, Twitter, and MySpace offer web related ad options that allow a variety of ways to market and reach a niche audience and focus their attention to your products and services. Social media ads are proving to be highly convertible in today’s world. Certainly, a clear advantage that consumers get with online advertising medium over the traditional way is the control they get over the product, for choosing whether to check it out or not. Hence, this can be the best way to advertise on the World Wide Web.

Advertising Without Looking Like An Advertisement Through Article Marketing

You article marketing strategy will prove to be useless if your article will not be accepted by the publishers who reviews what you have been submitting.

And to ensure the probability that your articles will be accepted, here are some important points to remember before you go into submissions.

1. Check and proofread your own article.

Some authors do not proofread their articles because they find it takes a lot of time. But if you want your articles to be accepted quickly and easily, it is your duty to make help out the publisher. How do you do this?

The first thing you should do is to check and review you grammar and spelling more than once. You might have missed something when you checked the first time around but you will come upon it the second or third time.

It is also best if you have and know someone that will review it for you. Ask that person to look for anything that does not seem right. This would be from grammar to sentence formation. They are more likely to see mistakes that you have missed.

When writing articles, you get very familiar with the content that you will not anymore aware of mistakes committed.

It is very easy for writers to miss out obvious mistakes. Adding some familiarity into them does not help either. You will just commit more because of this. By having someone read article, this problem will be eliminated.

2. Your articles should have value.

If you want free traffic for your site, articles are the best ways to do it. But keep in mind that they are not supposed to be an advertisement. That is why you are using them in the first place. Making your articles appear like one will make publishers delete them so fast you would not know what hit them.

Put yourself in the publishers shoes. Their primary concern is to look for some new, fresh and useful content to supply to their readers. For them, good articles are personal commentaries about the latest trend in the industry or reviews about a certain product.

Trying to include a link to your site is obviously advertising. The instant they see that, they dispose of them quickly without bothering to read that you have written a good content. All you efforts thrashed.

Try to go back to the time when you were just new in the article marketing business. You were hungry to get the freshest and the most valuable information. Your articles were all precious to you.

Every writer has the right to a resource box space at the end of each article. This will serve as your advertisement. And this is as far as you can go. Readers who have found your article interesting would surely want to go visit your site to get more information about you and what you are offering.

As small as they seem to be, resource boxes serve much greater purpose if you compare it with others that are promoting visibly and with obvious advertising mediums posted.

When writing your resource box, try to be as brief as you can. They do not have to be near as long as your article. Try to also limit the number of links you put into them. The standard resource box consist of only 4 to 5 lines.

3. Articles should be straight and up to the point.

An article is written with one key point in mind and that is to be informational. Do not beat around the bush, be as clear as you possibly can. Keep in mind that your readers are of varying intellectual capacity. Not all can understand idioms or figures of speech.

It is said that an article that is appears to be boring to you may be clear and understandable to your readers. You should have a writing style that is not too difficult to follow. Nothing turns a reader off more than reading an article that seem to go on circles.

Creating a quality article can be easy. Just try to consider your content, your readers and the publishers and you are on your way to a fast and steady start to profits.

Using Content Syndication To Market Your Music Successfully

Online music marketing can be a challenge, however internet marketing is taking a new course call content sydication. Most internet marketers know that it takes more than ppc advertising to create engouh web site traffic
to sale a product or service. So what other ways are there to get traffic and real customers?

There several forms of sydication that will boost your sale and lead dramtically. RSS stands for Real Simple Sydication sends your message to others without them having to go to your website. So if you wrote a blog and someone subcribes to your rss blog. Each time you wrote something new your subscribers would get your content message.

Articles and Blog Directories allow other publisher to copy and republish your article, news or message.

What’s exciting about internet marketing is the enormous
room for technology and advancement in the areas of video and mobile syndication.

With site like youtube your ad you music video can be syndicated through a peer group or fan base. This will add more potential shoppers to your website and using videos to promot how to lesson are very powerful way to use youtube.

The iphone and smartphone technology continue to push the envelope when it comes to reaching music consumers. Imagine your music single being down loaded thousands of times a day.

So what does this mean for record labels,musicians,artists and producers? It’s your new digital distribution and guess what? It cost next to nothing
to get your music,product or service in front of millions of online shoppers.
The internet is growing fast so nows the time to
get your online company notice and on to the right syndication markets.aol,itunes,prweb,youtube,facbook and smart phones represents a hyper media internet hub for adverters and website publishers.

Syndicated advertising is one of the most powerful and cost effective music marketing stratgies online. When looking at your syndicated ad campaign
you want to first target your audience. What type of music are you selling? This will give you an idea of where to find customers that are looking for your type of music.

Aol offers a great advertising service. I like the demographics break down, target page and reader content ad positions. If you selling hip hop music you can place ads in front of thousands of visitors today.

With companies link Kontera Conentlink you can even put video or photos right in front of the customer while they are currently on Aol shopping in the hip hop section for your type of music.

Marketing Online is the future so I encourage you to learn as much as you can about internet marketing. It seems like alot of work but there resources
like wordpress,and blogspot that can spread the message pretty fast for you.

If you have an online music business, take time to learn about SEO software and other marketing tools to help get your music sold.

Advertising agencies Isn’t the Only Way to Monetize Your Website

So instead of using Google Advertising agencies, here are some Google Advertising agencies Alternatives for you to consider.

You might want to take a look at a smaller advertising network called Dynamic Oxygen. If you haven’t heard of this network, that’s because it’s quite new. This network has been getting more popular, though, due to some real advantages it offers advertisers. One of the reasons that you should look at this particular monetization network is how much earning potential it offers. Because the ads on this network are for costlier items, the money you earn for each click also tends to be higher than on most other networks. The ads are also less competitive, which is another plus. You also get paid for the international network clicks in addition to your domestic clicks.

An advertising network that bloggers and site owners use called Bidvertiser is gaining in popularity. When looking for another advertising network, this is a definite alternative to Advertising agencies. You can choose a variety of ad sizes to use, and also have the freedom to choose the type of ads that you run as a publisher. There is a feature called “free design” that will allow you to input the dimensions for ads that will work best on your site that is very helpful. The system also offers a conversion bonus and a money generating navigational toolbar.

Another advertising network that goes head-to-head with Google Advertising agencies is called Chitika. “The Leader in Impulse Marketing” – this is what they call themselves. Some of the ads from other networks may seem untargeted. Chitika, on the other hand, really targets your ads very well. There is one advertising box and the ads that run in it change depending upon the content you are featuring on your pages or in your posts. If your ads are targeted, you will have more people clicking on them. The more they click, the more money that you will make. It’s definitely a popular system that is worth looking into. Fortunately, Google Advertising agencies isn’t the only way to monetize a website. Obviously Advertising agencies is the most popular network of them all, but that doesn’t mean that you have to use it or that you should let it be your only option. We’ve shown you three Google Advertising agencies alternatives in this article. If you do some research, you’ll find that there are plenty of others to choose from as well. Here is my inspiration for the article http://www.youtube.com/watch?v=vRPEaRCC2wU. Here is my favorite video advertising agencies.

How To Utilize Social Media In Advertising Campaigns

Retailers are faced with an ever expanding set of tools for advertising their products. Paid search engine placements, ads in online magazines, newspapers, and blogs challenge retailers to find the best advertising mix in a rapidly evolving online world. More recently Facebook and Twitter have been added to the mix, with new sites and opportunities such as Pinterest arriving one after the other.

Retailers are finding that selling on social media is a challenge. People in social discussion with their friends are less responsive to advertising than when they are already searching for a related product, or when they are reading content that is related in some way to what is being advertised. Thus Facebook pages, for instance, are better for building brand awareness and interest than they are for explicit selling.

How can social media be used to facilitate promotion of products? Discussions of products as gift ideas (relating to specific gift events or occasions) by groups of friends, in the context of group gift giving, is an excellent way to build brand awareness, trust, and interest around a merchant’s products.

How can Retailers build effective advertising campaigns around the concept of group gift giving? The following methodology for social media advertising campaigns that focus on products as gift ideas is suggested. The first step is to identify synergistic combinations of retailers and online media that can create a successful social media campaign.

A social media campaign can be run through an existing affiliate marketing channel, greatly facilitating coordination of activity between the marketing partners, as well as leveraging existing business agreements so as to cut down on the amount of new paperwork required. Working with the Retailer partner, and with an affiliate program management agency, online publishers (such as magazines, newspapers, and prominent blogs) that are synergistic with the retailer’s brand are identified. Once the online publisher has been chosen, the campaign is ready to run.

The retailer chooses a gift giving event (such as a wedding, or baby shower) and then chooses a collection of products that would be suitable as gifts for that event. An advertisement is then placed in the online publication that positions the retailer as the natural place to buy gifts for the event. The advertisement may be accompanied by a promotional article discussing some of the gift ideas and how they might be used for group gift giving.

The key social media element of this campaign is that, not only can interested readers link through to the retailer site and purchase gifts there, but they can also click on a Button attached to the advertisement to start a discussion with their friends about the Retailer’s gift ideas for the gift event. This discussion can then be hosted on a relevant social media site (such as a gift giving community), where tools are provided for gift idea browsing and discussion. Someone who initially viewed the retailer’s advertisement can then invite her friends to join a discussion about which of the gift ideas would be suitable for a gift event that they are involved in, such as the wedding of one of their friends or relatives.

This discussion provides many benefits to the retailer including word of mouth promotion of its products, promotion of shared brand awareness about the retailer and its products amongst a group of friends, and the aggregation of demand for group purchase of higher priced products that individual buyers would typically be unable to afford.

The group discussion of gift ideas can be structured so that the natural end point is a visit to the retailer’s website to purchase the products that were discussed. However, the value of the campaign is more than just the purchases that are generated directly from it. One key feature of this type of social media campaign is that the one person who initially sees the advertisement then tells her friends about it, creating a natural multiplier effect where a single click on an ad can lead to extensive social discussion.

A second key feature is that the discussion around gift ideas can provide a trove of information about what people think about products. Questions of interest include: Which products are most attractive for the gift event and why? Which competitor products get mentioned in the discussion?

This article has described how social media discussion can be used to enhance advertising campaigns. The nature of such enhanced campaigns was outlined with respect to the group giving context. While other social media discussions may also be constructed for this purpose, group gift giving is a natural starting point for targeted social media advertising campaigns. This is because effective group gift giving requires meaningful discussions about gift ideas, leading to a natural, viral, and highly informative social discussion around advertised products.

Impressive Native Ads For Reaching The Right Audience

With the extended grip on technology and the world of internet, the mode of advertisement has taken a new leap. The marketers are no more clung to the age old advertisement methods like banners and pop-ups that appear on a webpage. As these methods are now loosing importance and they just tend to disturb the reader and are just ignored or ripped off by most of the readers. Hence, instead of these methods publishers, investors and agents are adopting the innovative and considerably effective advertising methods to get themselves known to their target audience. This is where; native ads come into the spotlight.

Native advertisement is similar to an editorial content which is presented in a variety of formats like images and video ads that are promoted, the articles describing the product or giving reviews about the product as well as a music form. It is also promoted using sponsored links, graphics and on the Twitter platform. It can also be in the form of posts that appear on social media websites. The basic strategy used in native advertising is to develop communication and get it to the next level by incorporating innovative skills.

Native advertising is the innovative and most effective mode of internet based advertisements which is in the form of content or articles. This is nothing other than a form of content marketing which is posted on a right platform to reach the required audience. The content creation method makes a direct impact on the potential customers as it gives a clear idea about the product and its brand. The investment made by the publisher is not wasted as this method does not interrupt the user and the authenticity of the brand is endorsed making it effective and trustworthy. But the significance stays in the quality of content published in native ads as there are no fixed standards. It all depends on the creativity used for adding value to the content.

Video ads are the advertisements that are displayed online in the form of mid page units abbreviated as MPU. They are usually displayed before video stream. They are small enough to be posted on social networking sites to promote an idea, service or a product. Mainstream ads can also make it to the social media network reaching far and wide audience than traditional media like TV and newspaper can do. These ads are similar to the ads that are traditionally seen on our televisions with a short cut version in order to execute it online. Broadcast and newspaper publishing websites have such video advertisements which are viewed by the majority of visitors. Through these online video advertisements, people tend to stay on a particular website encouraging them to get much deeper into the website.