st Century – the century of high technology and internet is one of the great inventions for human being to move faster and smarter. The internet not only changed the communication patter but also changed the shopping and marketing style and now we are in the age of E-Commerce and M-Commerce. >
To faster the business and to grab more quality leads or sales the new concept came in the first few years of 2000. And now we are in the age where we are in the stable state of the technical advancement of the internet marketing to create Online Branding.
While we are talking about the internet the name of GOOGLE we can’t skip that. Google make the internet world much faster and smarter. We can now use Google platform to promote website and we can pay Google to show our ads in there search engine. Now let us explain how this sponsors textual ads works.
There are broadly 2 ways for online sponsor advertising for textual advertisements. First we call Cost per impression model and other Pay per click adverting module. The names itself suggest its activity or its basic definition.
In case of pay per impression (PPM or CPM)- Advertisers need to pay publisher some money for the 1000 impression (Impression means how many times user views the page of publisher where Advertising of merchant displays) The cost varies as per the vertical of the product, the publishers popularity. The cost can vary from $0.10 to $500 per thousand impressions. For this kind a advertising, merchant don’t have to pay the publisher for any sales or lead generated or clicks happened on the advertising.
In case of Pay per Click (PPC or CPC) – Advertisers will only pay to publisher on if the users click on the advertising of the merchant. Also the advertisers don’t have to pay any commission if any sales or leads happen. The cost per click is depends on the landing page quality, how long the site there live, the keywords target market, click trough rate ( CTR), historical performance and more. The cost can vary from $0.01 to $6.50 per click.
The pay per click advertising is one of the most popular ways of advertising. To get most benefit from PPC you can take help of Google Certified professionals and they can assist you to increase ROI. If you like you can directly contact with Pay per Click experts.