The market analysis is an analyzer or organizing to study various market issues. Just for reference, you can see at CMC Markets Analyst. The market analysis will involve the location of the market, the extent of the market, its market and market characteristics. The success of the company’s business may be determined by the accuracy of the implementation of marketing strategies with the basic attention to the circumstances of its market analysis. In analyzing the market, companies need to review the type of product market, motive and behavior, market segments and target market determinants. Issues that need to be analyzed in the market is the market size, the scope of the market, market structure, market share, and market opportunities. Regarding the size of the market can be determined by supply and demand for goods or services that are in need of the consumer. As for the scope of the market, usually covering the breadth of the market, ie the market according to geographical area, the education of consumers, professional customers, the level of life of consumers, and others.
The market structure is the arrangement of a force that is contained in the seller, and the buyer himself. In the market analysis is always a matter of location (location) market, advertising, market breadth, the properties of the market, and market characteristics.
Market analysis purposes, namely:
1) Know the market environment,
2) Know the types of markets,
3) Knowing the characteristics of the market,
4) Determine the right decision,
5) Faced with competitors,
6) Implement a policy in marketing,
7) Creating a program in the field of marketing, and
8) Know the characteristics of the market.
The issues within the scope of market analysis, among others, namely:
• Goods and services are marketed
Goods and services produced by the company, based on market analysis, namely:
a. the type and nature of the goods,
b. the quantity and quality of the goods,
c. color and size of the goods,
d. design and model of goods,
e. brand and price of goods,
f. industrial goods and consumption.
• Objective analysis
Goal conduct market analysis is to know anyone who wears, use of goods and services, whether the goods are for their own consumption or resale.
• Location of markets, the nature and characteristics of the market
A marketing manager must know about the location of the market, following the nature and characteristics of which will be headed. In this case, in order to facilitate managers to implement the target market, market strategies and market segmentation.
• Organization of purchase
A marketing manager must find out who is buying the goods, who use the goods, who is the most influential in the purchase of goods and so forth.
• Activity purchases
In purchasing activities, covering every purchase of goods is done, where the purchase of goods is done, when the purchase of goods is done, how the price of goods, how many items are purchased, how the requirements in the purchase of goods, and how to purchase.
• Development of purchase
In the analysis of the market, companies need to know how the price changes of goods, how to supply the goods, how the state of competition, how the state of demand and supply.
• Rival companies
In the analysis of the market, companies need to know the state of the competition, is there or is there a surprising act of unfair competition. In fact if the resulting product are not in accordance with the wishes and needs of its consumers, meaning the companies concerned have failed in the attempt. Goods produced by the company, useful and functioning least determined and decided by the consumers or buyers. Success or failure of the goods made by the company, determined by assessment of consumers or buyers who need it.
An item no matter how useful or useless, there may not be purchased if the goods are not known by the consumers. Hence companies should quickly promote goods on him in order to influence consumers, and in order to create demand. Based on the analysis intensified the sale of goods, the best way to introduce the goods made by the company is through the promotion and implementation at the start through advertising, advertising can be done through newspapers, magazines, TV, radio, exhibitions and so forth. By intensifying the sale of goods through the promotion, expected the company concerned can increase sales price, and can increase its sales turnover.
Profit companies carrying out analyzes in order to intensify the sale of the goods is as follows:
The company will be able to increase sales turnover of goods.
Companies will benefit expected.
The company can increase production.
The company’s capital efficiency can be improved.
Receivables company can shorten the time.
Goods companies concerned would be famous.
The production of the company concerned consumers really enjoy doing.
The company will maintain its survival.
The frequency of the consumer or the buyer in the purchase of an item marked by frequent absence of buying goods and depending on the level of consumption of the goods. whereas the factors that can affect the level of consumption in the purchase of goods are:
Consumer age factor,
Factors consumer education,
Factors consumer tastes,
Factor income consumers,
Consumer religious factors,
Factors consumer culture,
Factor the number of families