Digital Marketing Training And Its Courses

Digital marketing provides information to people about advertising or marketing strategy advertising by using digital technology such as mobile SMS, Web design, CMS, advanced Search Engine Optimisation (SEO), Pay Per Click (PPC) , Social Media- Twitter, Facebook, Linkedin, YouTube, Google+ etc, CRM, Online PR,e- mail Marketing Video, web analytics and such other electronic or digital Media.
The changing Science and technology provides you new inventions. To use digital technology for digital marketing you need proper training programs. Now various online colleges offer digital marketing training courses with their latest technology. Digital marketing training course is very easy for every interested people. Digital marketing training institutions offer a practical guide for digital marketing. Your successful digital marketing training will offer you various digital marketing jobs.
You can complete your digital marketing training from regular classroom based institutions, distant classroom based institutions or online institutions. So, you can easily complete your digital marketing training course from your home.
There are so many digital marketing training courses, such as:

Community Management : Community management is the management of a common resource or issue by a community through the collective action of volunteers and stakeholders.
Content Marketing and Strategy : Content marketing is a technique of creating and distributing valuable content or information among the audiences.
Conversion Rate Optimization : Conversion Rate Optimization or CRO is the system of creating an experience for a website visitor.
eCRM : eCRM or Electronic CRM deals with intranet, extranet and internet, concerning all forms of managing relationships with customers making use of Information Technology.
Email Marketing : Is a method of sending commercial or marketing message to people through e-mail.
Marketing Automation : Marketing automation is the method to automate marketing processes using software.
Multichannel Marketing : Multichannel marketing is marketing through various different kinds of marketing channels .
Online Advertising : Online advertising is a circulation of marketing messages through Internet and World Wide Web.
Online PR : Using the internet and digital technologies to communicate with client stakeholders and deliver the organisation”s key messages.
Search Engine Optimisation or SEO: SEO helps you to find and rank your site better than the millions of other sites in response to a search query.
Pay per Click or PPC: PPC is an Internet advertising system, where advertisers pay the publisher when the ad is clicked.
Social Media : Social media including Facebook, Orkut, and Twitter are used for communication among communities.
Strategy and Planning : Strategic planning is an organization’s process of defining its strategy.
User Experience and Usability : User experience is the way by which a person feels about using a product, system or service.
Web Analytics : Web analytics is the analysis and measurement of internet data for optimizing web usage.
Web Design : It deals with the design of a web page.

Now digital marketing training course”s institutions are available in Kolkata. All the institutions in Kolkata offer you suitable courses in affordable price. Digital marketing training in Kolkata is basically offering live training or online training. These institutions provide experiential learning programs with 100% guaranteed internships, corporate interaction, 100% guaranteed placement, mock interviews, and one-to-one training methodology.

Overview Of The Main Contextual Advertising Solutions

Contextual advertising is a great way to monetize your website because you offer advertisements for products and services that are related to the content thats already on your website. There are two main forms of contextual advertising. One is the traditional method which appears as banners and other images alongside your website content. This type of contextual ad embodies what most people think of when they think about online advertisements. Traditional contextual ads do work, although now theres a new way to grab the attention of internet users jaded by years of obvious advertisers.

In Text contextual ads are the latest revolution in online advertising. In Text ads take up no additional space on your page, so they make the perfect supplement to traditional ads. Infolinks In Text contextual ads can supplement the income youre already receiving through your traditional advertising network. Youll also see a higher click-through rate with In Text contextual ads because people are more likely to click on a link thats embedded in an article than an ad that typically appear outside their reading space. Contextual In Text ads are linked directly to the keywords that you already use on your website. They show up as links that are underlined twice within your website content. A small bubble with additional information about the advertiser appears whenever the mouse cursor passes over the link.

They allow website publishers to utilize an additional method for bringing in revenue because you can sign up for both a traditional contextual advertising network and an In Text ad network like Infolinks. Theyre also much quieter than the traditional ads because they dont put any images on your website. You dont need to worry about images you dont approve of appearing on your website in the form of advertisements. Your website visitors will also appreciate In Text contextual advertising because they come in the form of a little extra information to complement your content. Visitors can also choose whether or not they want to see the ads, so you wont be forcing any advertisements on anyone. In Text contextual ads are a form of permission marketing that also gets the thumbs up from advertisers because the response to them has been great.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide. The Infolinks equation yields the highest eCPM possible and guarantees you the highest revenue.

Some Of The Tricks To Getting Accepted Into Cost Per Action Networks

Getting accepted into the some CPA networks is something that may cause most marketers to become very frustrated. That is due and are used to the automatic acceptance system that comes from most of the old affiliate marketing networks.

CPA networks are more selective because they want to have a higher quality marketer promoting there products.

Still, if you can get accepted into the networks!

You’ll want to follow some or most of the strategies below if you get into the networks so you can start making good money from the cost per action offers as soon as possible.

if your lucky enough to be accepted into the networks, you’ll find that it would be a complete new way of living for you.

The first thing you need to do is select a very large list of the cost per action networks you want to join. That’s right — you’re going to join quite a few more than just one. That is because there are more likely to be a wide variety of offers, you want to choose from, on all the different networks out there. Something that is available on one network could or may not be available on another network.

Also, you should also pay very close attention to the offers that are available in more than one network. That’s because the payout and and benefits offered maybe not always the same! You might find that the exact same offer pays quite a lot more on a different network.

After you have determined which networks you want to apply to, go and find their application form.

These cost per action networks, at first might seem to the outsider as though it is a closed shop for most newbies, but if you think that you have all of the right credentials to be able to promote and sell the cost per action networks offers, which the cpa networks are offering, and if you are strong enough to some how ignore a high degree of the brick walls that are placed in front of you along the way, by that I mean the registering procedures,

They will or could likely ask you quite a few questions, such as how you are intending promote their offers, other questions could be where your main website is which you intend to promote their offers from, how much traffic you generally receive over a given time scale, and other questions at their discretion.

These questions may or can be intimidating if you are new to the cost per action networks,

so just try and answer the questions to the best of your ability, and as honest as you can and know that this is not the be-all end-all.

Send the application back, and be prepared to wait up to a week or more to hear something back. Alternatively, you can just go ahead and call the cost per action network to try to gain acceptance right away.

Calling could be the magic answer in many circumstances. If you are going to take the time to call them on the phone and discuss things over the phone, the managers might see that you maybe quite serious about this. You might often get accepted right on the spot!

You might find that Some cost per action networks can be a lot more demanding of you perhaps to get accepted into their network.

When this happens to you, you might want to explain more into depth your marketing plan which you have developed to promote their offers.

Often laying out a solid business plan will help get you accepted!

As a last resort, you could contact a successful cost per action marketer so they could put in a good word for you. It may never come to this usually, but it never hurts to have these kind of contacts on your side, so you can make use of them if necessary.

If you have been turned down and are not able to get into a certain cost per action network right now,

and you have tried everything to persuade them to accept you, you’ll just have to concentrate on the cost per action networks you have been accepted into. You can always reapply another day, once you have more experience under your belt.

They definitely will not turn down someone who they know is quite able to get results for themselves all you have to do is prove yourself to the given company! Remember — the cost per action networks are there to make money, so if you are able to help them make even more money they would have no reason NOT to accept you.

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Cost Per Action (CPA) also sometimes referred to as PPA (Pay Per Action) is an online action based pricing model where the advertisers on the internet need to pay only in case a certain degree of marketing objectives are fulfilled.

A related term, eCPA or Effective Cost Per Action, is used to measure the effectiveness of advertising inventory purchased (by the advertiser) via a CPC, CPI, or CPT basis. Whether you’re a publisher choosing to offer CPA (cost per action) pricing, are responding reluctantly to advertiser demands, or selling on any sort of CPA program, you need some guidelines about how to charge and how to allocate the risk.

Network

According to Jackson, Google plans to launch a second “Content Referral” ad network to distribute the cost-per-action ads, so they will not compete for placement with its existing contextually targeted ads. Many advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown.

Cost per action (CPA), unlike pay per click (PPC) when the advertiser pays per click, with cost per action the advertiser pays per action.

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

Cost Per Action (CPA) also sometimes referred to as PPA (Pay Per Action) is an online action based pricing model where the advertisers on the internet need to pay only in case a certain degree of marketing objectives are fulfilled.

A related term, eCPA or Effective Cost Per Action, is used to measure the effectiveness of advertising inventory purchased (by the advertiser) via a CPC, CPI, or CPT basis. Whether you’re a publisher choosing to offer CPA (cost per action) pricing, are responding reluctantly to advertiser demands, or selling on any sort of CPA program, you need some guidelines about how to charge and how to allocate the risk.

Advertisers

Advertisers who are committed to a longer-term relationship will be willing to work with you, to adjust agreements as data is gathered. In CPL campaigns, advertisers pay for an interested lead (hence, Cost Per Lead) i.

Advertisers spend big bucks on TV so its only natural that they have a way to track their marketing campaigns.

Network

I will be very interested to see how they manage to police the network though, since affiliate networks have a lot of fraud seeing as the payouts are often very high.

Cost per action (CPA), unlike pay per click (PPC) when the advertiser pays per click, with cost per action the advertiser pays per action.

CPA networks closely guard and nurture their affiliates, especially the top-producing ones, and are much more likely to put a great offer to top affiliates to ensure it gets picked up.

CPA networks provide an alternative to paying for ads upfront and are great options for marketers who are starting out with little funds to contribute to advertising efforts.

Read More…

Google Adsense Is A Contextual Advertising Program

Google Adsense is a contextual advertising program that allows advertisers and publishers to work together for a win-win outcome for all parties concerned. Through publishers or webmasters who rent space on their websites, advertisers can get “contextual” or highly relevant advertising out to web surfers who visit sites that interest them. Google will place various forms of advertising on sites, and depending upon the number of ad impressions or click through, an advertiser will pay a certain amount to show their advertising messages.

The Google technology is cutting-edge and was, until a few years ago, impossible to attain. However, utilizing complex Google algorithms, the spiders who are robotic readers visit various websites and for more help visit towww.adsense-income-exposed.com.calculate the number of words versus the number of times a certain keyword or phrase is present. This tells the spider and Google which types of advertising to deliver. The relevancy of the advertising is directly related to a visitor clicking on the advertiser’s message.

Google maintains the network and has final say over what and how many times an ad will run. The web publisher decides how many and where the advertising will appear on their website. The advertiser pays a certain amount per click or 1000 impressions and the ad is delivered a certain number of times based on daily budget. Adsense publishers and advertisers can use a plethora of different delivery mediums including: link ads, content ads, picture ads, RSS feed ads, mobile ads and, in its beginning stages, advertising via YouTube.

In addition to the type of advertising available, the advertising can also be delivered in a wide variety of sizes from the smaller 125×125 on up to the larger 336×280 ads. The shapes range from banner, to vertical skyscraper advertising, ads for getting advertisers to use the service, a search feature that also pays and straight referral bonuses.

Recently Google has allowed users to publish advertising in a whole new way. As mentioned previously, for more detail go to: www.instant-adsense-dollars.com.YouTube advertising is taking Google Adsense by storm. Video is the next big medium, so it’s no wonder that advertisers are following suits. Many web publishers are placing video Adsense on their websites and Blogs to help grab the attention of surfers and add interest, motion and color to their website. In addition, these ads also garner the webmaster more income.

Adsense publishing is an up and down income with many variables going in to whether the webmaster has a good month or a bad one. While some websites have a large amount of traffic, others are smaller niche markets with very specific advertising being delivered. In some cases, the smaller, niche intensive websites earn more money than the larger, broad-spectrum business models, because the advertising in smaller niches has advertisers paying 10x the amount of money that others are paying.

Adsense provides many tools for their web publishers and advertisers to use in order to maximize their earning potential. Google also provides a full training school for serious business concerns looking to become certified in Google Ad words promotion. While this program is for the big guns, the little guns are just as welcome to work through the program and it is completely free with both video and text printouts.

How Affiliate Marketing Best Days Ahead!

Years before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as “affiliate marketing.” By early 1999, Forrester Research proclaimed “affiliate programs” as the Web”s most effective traffic-driving technique “” almost twice as effective as banner advertising.

Consider that by September 1999, more than three years after Amazon launched, there were over 1,000 merchants offering affiliate programs. And by 2000, Amazon”s Associates Program had grown to over 500,000 affiliates. What Amazon founder and CEO Jeff Bezos started as a polite conversation had grown into an entirely new industry, bringing with it affiliate networks, directories, newsletters and a variety of consultants. Other innovations followed and affiliate marketing is now an integral part of the Web”s composition. It”s also now widely heralded as the Web”s most cost-effective marketing vehicle.

Still, as affiliate marketing evolved, issues with the model have been exposed. The affiliate community needs to remember that affiliate marketing is not about generating cheap advertising, but developing profitable strategic relationships.

But now there is a way for merchants to now offer a win-win where both merchants and affiliates have a vested interest. Improving technologies now make it possible for the formerly CPS, CPA, CPL performance programs and the CPM, CPC, and flat advertising models to unify creating a new hybrid that I call the CPP (Cost-Plus-Performance) model.

The CPP combines a paid campaign with a performance campaign and offers the best of both worlds. I see this as the future of affiliate marketing, a wide-open world of performance and payment where the CPP takes inventory lost to Google”s AdSense and advertisers back. The result is a whole New World of opportunities for merchants, affiliate managers and affiliates.

The hybrid CPP is converting former CPM, CPC advocates into affiliate marketing believers. For many top websites, affiliate marketing now represents a chance to loosen the grip of pay-per-click search engines and costly advertising. The most difficult obstacle in affiliate marketing is finding good affiliates with traffic. If a site sells traffic then they must have it, and if you negotiate a Cost-Plus-Performance payout valuable opportunities begin to open up.

Merchants are also realizing that affiliates need better tools as well. Technologies such as data-feeds, site and shopping cart abandonment (exit traffic) promise to allow merchants, who are also affiliates, to increase EPC and EPM numbers without compromising the visitors experience, thereby improving monetization. By simply offering additional products and/or service offers at or after the point of sale, merchants can add revenue without diluting the sales process.

It”s becoming clear to merchants, affiliate managers and affiliates that the line between performance and traditional advertising has been breached.

It started with Google”s entry into the market. Google”s AdSense captured valuable affiliate program inventory, which caused the flexible affiliate marketers to evolve again. The industry”s response was to tangle with the paid advertising side of the market. Google”s method is to pay out for ad space “” the same ad space that was used by affiliate marketers. That limits available inventory and changes the Web publisher”s expectations.

Some affiliate marketers using AdSense end up to cannibalizing their own market. Why? To get guaranteed income from traffic. If you pay for traffic, you”re guaranteed to get it. The merchants get guaranteed traffic and the affiliates get guaranteed revenue from traffic. However, this presents a problem. Traditional advertising places the risk on the merchants, while performance places the risk on the affiliate. In either case only one has a vested interest in the campaign.

It”s clear from a handful of recent studies and reports that marketers are frustrated with the current process.

In a survey of 135 senior-level marketers a recent study found that while 60 percent of respondents said that defining, measuring and taking action on ROI is important, only 20 percent are satisfied with their ability to do so. In addition, 73 percent reported a lack of confidence in their ability to understand the sales impact of a campaign.

The study, conducted by Marketing Management Analytics (MMA), the Association of National Advertisers (ANA), and Forrester Research in April 2005, was presented in July at ANA”s 2005 Marketing Accountability Forum.

Also this summer, a MediaLife”s media buyer survey quantified what most already suspected: media buyers think that about only half of media reps know what the heck they”re doing (via MediaBuyerPlanner.com). A significant minority of the buyers “” about one in six “” have such a low opinion of representatives that they said only 10 or 20 percent are useful.

Complaints centered, unsurprisingly, on time wasting, both in the form of over-contacting and proving ill prepared when conversations do take place. Another big complaint proved to be overly hard selling, with some reps seeming to believe that repetition or browbeating may succeed in getting a property on the buy where the numbers won”t.

Half of the buyers said they agree with the statement that the rep problem was “no big deal. Sure, they”re annoying sometimes, but I”m sure they find me equally so. It”s how the industry is set up.” About 45 percent agreed instead that they are “a necessary evil. Most are okay, but there are a few really obnoxious ones I hate doing business with.”

Even with all the issues, the good news is that the affiliate community is still evolving. Organic search is becoming more competitive. CPM rates are going up. Paid search is becoming cost prohibitive and the need for cost effective online inventory is becoming stronger, causing the affiliate space to grow at ever increasing rates. As merchants, affiliate managers and affiliates become even more interwoven, the friction decreases and new forms of integration and aggregation are made possible.

I see it this way “” the race is on! In the last year the number of merchants offering affiliate programs has more than quadrupled. Literally, millions of websites now participate as affiliates “” from personal homepages at Geocities and Homestead to Fortune 500 companies. And now, more often then not, merchants with affiliate programs are also affiliates.

Whether termed affiliate marketing, collaborative commerce, revenue sharing or syndicated selling, the affiliate space leads the way in the ever changing landscape of online marketing and has become the Web”s fastest, simplest and most cost effective marketing vehicle.

As both merchants and affiliates continue to recognize the power of change, affiliate marketing”s best days are yet to come. In a few short years, affiliate-marketing looks to become the tail that wags the dog “” controlling the majority of the adverting and marketing dollars. Despite the less then impressive advancements in the advertising world and hype, affiliate marketing stays true to its origins as a better way of connecting buyers and sellers and rewarding those that facilitate those relationships.

Is Adsense Arbitrage Worth The Risk

Everyone wants a quick easy way to make AdSense cash; a way that doesnt require too much research, too much web building and too much content. With everything about the internet been so quick and easy, why shouldnt AdSense be the same?

But it soon dawns on every beginner that the scheme isnt as free and easy as it seems. To make money from AdSense requires a lot of work. Forget the cheap looking sites claiming they have the key or secret to AdSense success. The fact is that there is no secret; the key to success is good old fashion planning, organization and hard-work.

However, some AdSense publishers have developed quick (though not easy) ways to make money using AdSense to the annoyance of Google. These methods are often looked down upon by Google and they have taken some very tough measures to cut down on the illegitimate use of their scheme.

But due to the nature and size of the scheme there are always going to be publishers that will attempt to find easy ways to make AdSense cash. One such way is AdSense arbitrage.

For a time it seemed that AdSense arbitrage was the simple way to earn easy AdSense money. And for years the method worked to the chagrin of Google. But recently, however, the situation has changed.

But first what is AdSense arbitrage and how does it work? AdSense arbitrage can be quite a complex process, but in its simplest form it works by paying for cheap PPC advertising schemes like Googles AdWords, Yahoos Search Marketing or MSNs AdCenter and directing the visitors that click on the ads to a webpage containing high paying AdSense ads. AdSense practitioners can either bid on specific keywords with large bid gaps or they can choose to bid on low cost keywords and direct visitors to landing pages with more general and competitive keywords.

So in principle you could use Google Adwords in conjunction with AdSense to rack in the money… as long as you choose your keywords wisely. You could pay as low as $0.50 for a keyword in Adwords and direct the traffic to a web page with AdSense ads that pay $1.00. It seems simple on the face of it but theres more to AdSense arbitrage that meets the eye.

Firstly, you dont get the whole cut from a click as an AdSense publisher. You only get 60% of the Adwords price. So you would get $0.30 profit using the example above… ideally.

However, Google has incorporated smart pricing into the AdSense scheme and this has completely dissolved the crucial 60% cut once enjoyed by serious AdSense arbitrage practitioners. Basically smart-pricing has been introduced by Google to scuttle anyone practicing AdSense arbitrage. It basically re-adjusts the cost of particular AdSense click depending on if it is likely to result on actionable business such as a sale, phone call, registration etc…

Unfortunately, anyone can be targeted by Google for smart-pricing. No AdSense account is safe and publishers that use AdSense arbitrage should beware.

So is AdSense arbitrage a serious viable way to use Adsense? The method in essence is cheating. Anyone caught using the method may be banned from the scheme. But there are possibly hundreds of thousands of websites that innocently contain AdSense ads, that may also have a PPC advertising campaign promoting them. The many publishers owning these sites are practising a subtle form of AdSense arbitrage without even realizing it.

Theres no way Google can ban a large section of its client base. What can they do? How could they be sure if a particular publisher is practicing AdSense arbitrage?

There is no easy way to know for sure.

But for anyone suspected of using arbitrage they could be hit with smart-pricing. This in essence dissolves any profit margins they would have had using the method, eliminating any incentive to use it.

AdSense arbitrage is now very difficult to practice effectively. Google, after discovering a problem with their AdSense scheme have developed a clever solution to the issue. It is by no means a complete solution, but it is powerful enough to drastically decrease the number of publishers that use the system.
If you want to use Adsense, the slow patient, but ultimately rewarding method of building quality, information rich sites to display your ads is the best.

SupportingAds(dot)com Review

SupportingAds.com Review

This is the review of a SupportingAds.com advertising and marketing network from a publisher’s perspective. SupportingAds.com is a new entry into the online advertising and marketing industry. It has burst onto the scene with a publisher’s program meant to be similar to Google AdSense. It works with the pay-per-click programs the same way to provide exposure and revenue to both advertisers and publishers based on unique visitors and specialized traffic.

After every thirty days of implementing SupportingAds.com on my website, in exactly the same way as AdSense I had some telling results. I went from making $250 per month from Google’s pay per click system to making $225 dollars per month with the SupportingAds.com system. For a first month, it was very close to what I had been making after a while with Google. It was a huge relief to keep up my income even after changing providers and starting something totally new.

Meant for publishers, the SupportingAds.com system is very easy to use and time-effective. First, publishers sign up for a free account, log into the account and then simply copy and paste JavaScript code from the SupportingAds system onto your website where you want a pay per click ad to appear. Once the script is in place, the SupportingAds system will search its database of advertisers and deliver targeted ads. They search and match ad and publisher content for the most effective and lucrative placement.

About 4 months ago one in every of my websites is refused service through AdSense. I was ready for a similar service along with a comparable system and income. My AdSense locks were then yielding about $250 mobile agreement. When I identified SupportingAds, I had higher hopes and enrolled right away. I put the particular code onto a good site and was approved about 12 a long time after creating any account.

So, for those considering a switch or experiencing difficulity with Google AdSense, switching to SupportingAds is a really viable and profitable option. It can be a wonderful way to make some money from the website or blog site. I highly recommend it as the complimentary or substitute way for you to raise income right from advertising.

Their support system isn’t really available through an authentic ticketing system and will depend on direct email, available using a link in the actual member area. That i got a reply in 12 hrs or less, so I have been previously thoroughly satisfied considering the support services. Things more often than not are done many effectively via message.

I can definitively and also safely say that your SupportingAds.com publisher program is profitable. They match ad content with your site’s content with a system that also screens out offensive and adult material. It took until my third month to get payment through Paypal.com.

For case study, payment cannot be arrange to be organised, but can be arranged by using a emailed request. And payment isn’t really limited to Paypal, but may be possible through Moneybookers, Alertpay or wire transfer pc amount and home country within the publisher requesting the idea.

Overall, with the appropriate amount of energy, SupportingAds.com is a great way to monetize a website, either in addition to or instead of Google’s services. They are fast, effective and willing to work with publishers to create the ideal working relationship and success to all parties.

Best PPC Network

Why Does A Web Publisher Suffer Because Of Google Adsense

For three years tens of thousands of webmasters have been making incomes ranging from a few dollars a month to five figure sums per month with Googles contextual advertising program AdSense. Indeed many Internet Gurus have made substantial profits by telling people how to monetise their website traffic by putting AdSense on it.

AdSense revenues are shared between Google and the AdSense Publisher the website owner up to now a nice cosy and profitable arrangement. In the past there was one price for Adword keywords, whether they appeared in Google Search results or as AdSense Ads on individual AdSense Publishers websites that was fine as an AdSense Publisher might get, say $4 from a click for a $6 Adword remember nobody knows exactly because Google will not tell!

Google has always been cautious about revealing the ratio of payout to the publishers for AdSense clicks compared to the amount that the advertiser pays for the Adwords but the feeling among AdSense Publishers is that the percentage has been dropping steadily over the past three years if you are a number cruncher, you may try to interpret the financial data from Google itself here.

In the past there was one price for Adword keywords, whether they appeared in Google Search results or as AdSense Ads on individual AdSense Publishers websites that was fine as an AdSense Publisher might get, say $4 from a click for a $6 Adword remember nobody knows exactly because Google will not tell!

Individual websites that publish AdSense are known as Googles content network. Google has always been cautious about revealing the ratio of payout to the publishers for AdSense clicks compared to the amount that the advertiser pays for the Adwords but the feeling among AdSense Publishers is that the percentage has been dropping steadily over the past three years if you are a number cruncher, you may try to interpret the financial data from Google itself here.

On 22 November 2005 Google made a change to their Adwords advertising program – they allowed advertisers to bid different amounts for the Ads that would appear in Google Search results and for the Ads that would appear on individual AdSense Publishers websites.

So an advertiser might bid $5 for a click from Google and 5 cent for a click from an AdSense Publisher in the content network Ouch if you happen to be that AdSense Publisher!

Is it the end of the road for AdSense Publishers?

Is there life after AdSense?

What can AdSense Publishers do to make up for the drop in revenues? On 22 November 2005 Google made a change to their Adwords advertising program – they allowed advertisers to bid different amounts for the Ads that would appear in Google Search results and for the Ads that would appear on individual AdSense Publishers websites. So an advertiser might bid $5 for a click from Google and 5 cent for a click from an AdSense Publisher in the content network Ouch if you happen to be that AdSense Publisher!

Is it possible to make much more from your website than you were making with AdSense maybe this was a blessing in disguise!

How To Drive Traffic To Your Site By Utilizing Free Ezine Advertising

For the Internet Marketer seeking targeted free and low cost advertising, ezines are still an excellent resource. Not to mention, ezine advertising is one of the oldest and widely utilized forms of Internet advertising.

By enforcing the following strategies, you can successfully obtain hundreds of dollars worth of ezine advertising on an ongoing basis, and it’s not going to cost you a penny.

Before you commence any ezine advertising campaign, ensure you set up a separate email address designated soley for the purpose of holding your ezine subscriptions – this will be critical to help you stay organized while tracking your Internet marketing campaigns.

A word of caution about about using a web-based email account. Should you be unable to check your email for a few days, there may be a chance the emails will bounce. If your emails begin to bounce, your classified ads will not be published.

If you do not have access to a separate email account from your current ISP and wish to set up a free web-based email account, it’s best to use one with a large amount of storage space, such as: http://www.gmail.com

To get started with your free ezine advertising campaign, first visit: http://www.ezines-r-us.com/clad/freeadvertising.php

This is a free service you can use which will automatically subscribe you to several high quality ezines. When you begin to receive your welcome emails, instructions are likely to be provided to assist you in submitting your ad to the specific ezine.

A number of these ezines offer free weekly classifieds to subscribers, so your next step is to browse through the ezines, looking for the directions provided as to how and where to submit your next free classified.

This is a good opportunity to start making notes of which ezines offer ongoing free ads, tracking your ad submissions, and even create folders in your email account for easy reference down the road.

Each publisher may have different guidelines for ad submission, however, most use a standard 5 lines long @ 65 characters per line rule.

There are several good resources you can use to make sure each line is a certain amount of characters.

You can use this online text editor, simply enter your ad copy and specify how many characters per line: http://formatit.com

Or you can download a free software called NoteTab Light and format the characters per line directly from your computer: http://notetab.com

Once you are subscribed to a good variety of ezines and begin submitting your free ezine advertisements, you can now capitalize on the opportunity to obtain even more valuable free advertising such as banner ads, sponsor ads, solo advertising, and more. Watch for those ezines as many offer contests for you to win your advertising.

In addition to using this opportunity to submit your ads, another great benefit is that you will sometimes find the publishers sending specials and discounted advertising rates straight to your inbox.

If you’re smart from the start, you will be tracking your campaings to determine effectiveness of your ad, and which of your ezines are performing the best. This will give you a real headstartwhen you want to order some paid submissions.

Subscribing to many ezines is an excellent business strategy for gaining ongoing free advertising, winning additional free advertising, tweaking your ad copy, discovering which ezine subscribers are most receptive to your offer, and accessing valuable discounted advertising rates.

No doubt it takes time, but the time you spend will be a worthy investment.

Keywords Play A Big Role Of Advertising Pay Per Click Campaign

Advertising Pay per Click is one of the fastest and most effective ways to promote a website and direct high traffic to it. But what actually plays as a magic wand in Advertising PPC? Well the most important thing that the internet marketers have to focus upon in a PPC is the keywords. The keywords play a big part in PPC. So, in order to make your campaign successful, you must select and use the right set of keywords that can attract and intrigue customers to click on the ad and visit the website. Keywords play a big role in the life of PPC.

Keyword research is as important factor in Advertising Pay per Click. Hence, it becomes very essential for the advertisers to research properly and find a set of highly profitable niche keywords by using either your expertise or with the help of various tools that are available in the market today. So, before you start a PPC ad campaign, you should invest good time on keyword research and selection.

So, when choosing keywords for your Advertising PPC campaign, it’s important to give careful thought to the use of branded keywords, or keywords that support your company brand name or products. The more relevant keywords you use the more you can get benefited through it. However depending on your business budget and need you can select as many numbers of keywords as you want and they can be an important part of your pay per click marketing strategy.

Many business owners speculate that their website will automatically be the first one found on the search engines when someone searches for their company’s products or services by brand name. However, this is not always the case with search engine marketing. As the entire play is about keyword and keyword linking.

So, if you’re looking for bidding on keywords for your Advertising Pay per Click campaign the first thing you must look for is your competition. Look for whether your competitors are bidding on the same set of keywords to steal your website traffic or are they going for more weighted phrases that yours. These phrases play the real magic in attracting and repelling the visitors from your website. Then comes the ranking. If you are struggling to rank on the first page of SERP for your keywords, using branded keywords in your Advertising PPC campaign can help give you instant visibility and so greater eye balls.

Also when using weighted brand keywords you can be sure that only potential customers come as traffic for you and you will be paying less to the publisher. If someone enters your brand keywords to find your products or services on the internet, it is a strong indicator that they are ready to take action and convert. Remember this only happens when you opt for unique and relevant keywords. There are many online keyword search tools that can help you to determine how many people are truly searching for yours by brand and through which specific keyword. Thus by looking for such statistics you can make selected to bid on your keywords for your Advertising Pay per Click.

Keep in mind, however, that you’re paying for each and every click and so you must be sure that your budget can handle it. Even fraud clicks can add up quickly and extend your CPC. One way to ensure a successful campaign is to hire a PPC company that can take care of your PPC ad campaign from beginning to end. They will make sure to choose the best keywords that can turn into action for your website.