Gaining People from Around the World

The world and the Internet never truly sleeps. Whenever some part of the world enters night, across the globe, another part is just waking up. That means that if I want to have a website that can reach the top, it needs to be working all day to get as many people as possible. SEO is a good way to attract new visitors to a website, no matter the location. I found a company called AllDayLongSEO to provide my website with services to get it a higher ranking across various search engines, from the well known ones to the obscure ones.

Although I live in one country, it only makes up part of the world search engine. There are other search engines used by other countries that many people don’t take into account, because they don’t live in those regions. These search engines are just as important as any others, and in many cases, they cross paths with the more familiar ones that people are used to in their own countries. I realized this when I went to Asia for a vacation. Continue reading

Advertising In Christian Magazines Can Give Your Small Business The Boost It Needs

Small businesses that use Christian magazines and newspapers for advertising have discovered a secret not many other businesses know about. In effect, every time they place an ad in a Christian publication they receive a disproportionately higher number of responses then when placing ads in some other type of magazine.

Naturally, discovering this “little secret” invariably leads them to include Christian magazine advertising campaigns into the mix of all their future marketing efforts.

So why are Christian readers so responsive to the ads they see in their publications? Simply for this reason: 74% of Christian magazine and newspaper readers prefer to do business with advertisers that they have seen in their magazines and papers!

These statistics are not just the result of surveys regularly commissioned by the magazines to understand their readership, but are also supported by the impressive results the advertisers receive to their ads.

To fully interpret this phenomenon you need to understand the psychology behind it. Christian readers have a tendency to establish very strong bonds with their publications. Many view them not just as a fountain of information but also as a valuable guide in the journey of life. They love and trust their publications and extend that trust to the advertisements they see, using the ads as information sources for products or services that may interest them.

As a group, these readers are linked together by their passion and interest in their respective communities and churches, and these weekly and monthly newspapers and magazines help satisfy their appetite. In fact, they value their Christian publications so highly that they often come back an average of 2.3 times to re-read their issues. What this means to the average advertiser, is that every ad they place in these magazines gets additional exposure thanks to the longer shelf life.

If you are a small business who understands that advertising is the motor that keeps your business going, and who is always searching for cost-effective ways to promote your company and generate new business, then you’ll be pleased with the advertising opportunities offered by these Christian publications. To be sure, it meets the two most critical elements necessary to carry out a successful print advertising campaign, that is, reaching a focused targeted audience, and doing it cost-effectively.

Being able to focus you message to a specific group is key to any successful marketing strategy. If you trying to put out your message to a large audience with very differing background, interests, values, etc. your chance of running a productive marketing campaign is in danger of failing. The more varied the audience the greater your risk of failure. But with specialty niche publications, such as the Christian magazines, you overcome this roadblock. Moreover, each publication caters to a specific segment within the Christian population. Some publications are targeted to very conservative Christians, while others may be targeted to progressive Christians, or community organizers, pastors and church leaders with purchasing responsibilities, urban young professionals, Christian teens, etc., making your job of targeting a specific audience even easier.

As for whether these magazines and newspapers offer affordable advertising rates, the answer is a resounding yes! As opposed to mainstream publications, Christian magazines and papers tend to have smaller circulations. Some are have nationwide distribution, while others are more local and focused on specific regions of the country. The advertising rates they charge are often infinitesimally lower than mainstream publications. It’s not uncommon in some cases to find display ads for as low as $100.

While every form of advertising has its pros and cons, it is difficult to come up with negatives about specialty magazine advertising, particularly as it pertains to the very responsive Christian consumers. Between their low-cost advertising structure and the targeted and motivated readership they offer, Christian magazines and papers offer the small business a marketing opportunity rarely seen.

For those who have never considered it, the time might have come to explore it.

Xigma Games Bags The Coveted Award And Inr 1 Million Cash Prize At The First Ever Reliance Games

Xigma Games bags the coveted award and INR 1 million cash prize

at the first ever Reliance Games Pocket Gamer Connects in


Global mobile gaming giants give breathtaking insight into key global trends, Indie

survival guides and an insiders look into next generation mobile games.

PG Connects features 4 dedicated tracks with top speakers sharing knowledge on East

meets West, Indie Academy, Acquire and Monetise, and the domestic-focused Make

In Indias as well as happening such asThe Very Big Indie PitchandI Love Indie


The best of Indie developers participate in the Game Hack competition, pitch for


Bangalore, April 2015 Xigma Games emerged the winner of the Very Big Indie Pitch for its

Super Nano Games at the Reliance Games Pocket Gamer Connects 2015 which took off to an

exciting start at Hotel Lalit Ashok here this morning.Also, Yellow Monkey secured the Runners

Up position at Pocket Gamer Connects.

Organised by Reliance Games, Indias leading publisher and developer of mobile games, the 2-

day conference featured speakers like Peter Vesterbacka – Rovio, Misha Lyalin Zepto Labm,

Armin Hummel – Lima Sky, Marina Mello – Bossa Studios, Mike Hines – Amazon, Sergio

Salvador Google and many more on the inaugural day. However, the highlight of the day was

Game Hack, the first of its kind pan-India game development and pitch competition for Indie

developers and students, who have the passion and talent to create their very own mobile

game. With over 100 enthusiastic participants across the country participated to showcase their

games or game prototypes and only 25 of them winning.

Pocket Gamer Connects offered an opportunity to learn from the most celebrated professionals

from the Industry worldwide including the likes of Rovio, Microsoft, Zeptolabs, Google, Zynga

and many more.

Day 1: Press Release

Announcing the launch of PG Connects Bangalore, Mr.Manish Agarwal, CEO, Reliance

Entertainment Digital said, We are glad to announce our collaboration with Steel Media to get

an international event like Pocket Gamer Connects to India. This initiative is a benchmark in

itself towards creating something with a uniquely regional flavor, connecting the global industry

with local audiences through constructive information and relationship-building. Whether you

are a CEO of a company, Indie developer or a student, PG Connects will have something to offer

for everyone. We have committed to deliver the best in class value add for everyone.

Xigma Games won the Very Big Indie Pitch at Pocket Gamers Connects Bangalore 2015. On

winning at this platform Mr. Himanshu Manwani, Founder, Xigma Games said, For any

aspiring Indie developer, the most difficult part is to get noticed by investors, publishers and the

media. This is where Reliance Games Pocket Gamers Connect Bangalore The Very Big Indie

Pitch stepped in. I am very glad to have got this opportunity and having won a sum of INR 1

million and the desired recognition. A platform where I could showcase my game Super Nano

Gamesto the Indian and international stalwarts of the mobile gaming industry and receive their

feedback and appreciation is a big achievement in itself and could not have asked for more. I am

ecstatic with this win and thank the organizers and everyone who believed in my game. Really

look forward to seeing this game go live and taking it global.

On the opening day in the East Meets West track, PGC featured an essential keynote from

superstar Peter Vesterbacka, Mighty Eagle of Rovio Entertainment, the creator of wildly

successful angry birds franchise and over 50 other games, gave an insight into Rovios market

reach across the world. Followed was an insight into the journey of Zeptolabs transformation

from an Indie to a Global Publisher by Misha Lyalin, CEO and Founder who elaborated on the

success of CUT THE ROPE the puzzle game series.A Superstar panel on Decoding the App

Stores was hosted with speakers from Microsoft India, Google, Amazon and Reliance Games.

Indie Academy tracks through the day were hosted by renowned speakers from the industry.

Mike Bithell, Founder; Armin Hummel, VP Business Development, Lima Sky divulged

information on Doodle Jump – the anatomy of a casual sensation; Lastly this track featured a

superstar panel of experts who discussed How to reach successfully reach the western press.

Looking at the hot trends in the marketing and monetization landscape, the Acquire and

Monetise track was skewed for all business focused indie developers. Sergio Salvador, Global

Day 1: Press Release

Head Games Partnerships, Google on How to use IAPS in games; The Monetization sessions also

included key notes from successful Indian developers & publishers like Rohit Sharma, Founder

& CEO, Nikhil Soman, Co-Founder & CEO, Play blazer etc. It captured the latest trends in the

mobile advertising sector and running through the must know of mobile game monetisation,

this track was a great opportunity to level up ones mobile gaming business understanding.

Make In Indiatrack was led by Manish Agawal, CEO, Reliance Entertainment Digital. Make In

India offered a razor sharp focus on Indian mobile games development from funding, best

production practice, and the effort/reward dynamic to IP building, captivating game design, and

market potential, expect a tightly packed, highly condensed essential package for the domestic

mobile dev community.

Big Indie Pitch was the key highlight of Day 1 where one developer had a chance to win global

publicity, investments and publishing contracts, and a cash prize of Ten Lakhs, with an add on

opportunity to be incubated at the Reliance Games studio.

Overall it was a day fill of interesting sessions, short format lectures, panel discussion and abuzz

with the spirit of gaming and game development. Pocket Gamer Connects Bangalore 2015 day

one gave an opportunity for developers, students & budding entrepreneurs and a chance to

know more about the mobile gaming market in India and globally.

About Reliance Games:

Reliance Games, a leading publisher and developer of mobile games is a division of Reliance

Entertainment Group whose subsidiaries include entities like IM Global and Code masters.

Reliance Games block buster hits include Real Steel, Real Steel World Robot Boxing, Pacific Rim,

and a slew of exciting mobile games developed in association with Hollywood Studios such as

DreamWorks, Sony Pictures, Paramount Pictures, Columbia Pictures and Warner Bros.

With over 200mn downloads globally, Reliance Games currently operates across five countries

worldwide. A strong, multi-disciplinary, cross-skilled and talented team spanning three

continents across US, UK, Korea and India spearheads the creation of high quality mobile

games. Reliance Games titles can be enjoyed through iTunes, Google Play, Amazon and

Windows as well as 80 leading networks across 40 countries.

Effective Website Advertising Opportunities

With much of today’s business done on the internet, companies clearly need to advertise online, but as always it’s the costs and fear of the unknown that puts many off. In a recent survey sent to 25,000 SME businesses, 31% said they advertised online but 52% of the advertisers said their advertising was not profitable and 54% saying very little of the traffic received converted to business.

So what can be done? How can website advertising reach a point where it is free or at least cost effective? ?

There are two clear areas of opportunity. Firstly, think of who you’re targeting. Across the advertising market, whether you’re using an agency or running campaigns direct, running ad campaigns across -networks’ (network of sites showing your banner ads) can deliver huge variations in profitability and this variation is due, in the main, to the level and sophistication of the targeting used.

The better targeted campaigns, i.e. the higher the relevance of traffic arriving and clicking on your ads, the higher the chance of users converting on your site to business, and more profitable campaigns. If your company sells garden tools, you’re better off advertising on gardening websites than gaming sites.

Some networks offer -contextual- (showing your ads only on pages where the editorial content relates to the ad, the theory that users on that page will click on the ad as it relates to their area of interest). Others offer -yield targeting’ (testing and maximising exposure on sites and pages where they get the best click through rate or conversion). While others offer -behavioural targeting’, where ads are only shown on the page if the user arriving on the page has followed a certain behaviour of online navigation that relates to the target of the ad. So the user’s behaviour on previous pages or sites are used to place the ads. For example, if the user coming on to the page has just visited a travel site then ads shown could be for sun tan lotion, flights or holiday insurance.

The second area of opportunity is becoming a -publisher’ of adverts. That is, running display ads on your own site and earning per click or impressions delivered. If you have a good slab of traffic on your site not monetised (convertible to cash), then you should set up a display ad campaign with an ad network or Google Adsense.

No matter if you’re an advertiser or looking for ads to put on your site, it’s possible with a little research to make website advertising effective.

What Is Contextual Advertising And How Is It Done

What is Contextual Advertising?

There are thousands of ads floating on internet focusing different products and services. More than 90% of websites show some ad that is relevant to the content of that page. These ads mainly come from Google or other similar advertising network. This type of promotion of a product or service on a website having relevant content is known as contextual advertising to the internet marketers. For example, if you are willing to buy a property and you input your keywords in the Google search bar and search a website dealing in the property business then you may see an ad of a real estate agent in this page then this type of advertising is contextual advertising of the real estate agent.

How it is done?

In this type of advertising, an ad of a product or service will be viewed by all those viewers who visit those websites showing that ad. So if an advertiser has decided to publish an ad through Google AdSense, then his ad will be viewed by thousands of targeted visitors depending on the budget of the advertiser. There is no need for the advertisers to know the publishers personally because the advertiser would get any publisher he may not know. There is also no limit to the maximum publishers an advertiser may get because the number of publishers an advertiser may get depends on the budget he has planned for his ads. All the publishers who belong with the same niche as the advertiser is may publish the ad of the advertiser because the distribution of ads among the publishers is done by the programs operating in the Google server.

Benefits that the publishers enjoy

The counting of the publishers on the advertising networks such as Google Adsense is increasing with the passage of time. Joining an advertising network is the easiest way a publisher could earn through his website or blog. The earning of the publisher will also be unlimited because his earning depends on the number of clicks that his website can deliver to the site of the advertiser. If you are a publisher then you should know this easy mathematics that as soon as someone visiting your site clicks on the advertisement published on your site, your earning gets an increment. A decade back, it was not easier to become a successful publisher because one has to run costly offline advertising campaigns to promote the products and services of the advertisers but now with the introduction of Google Adsense and other similar advertising network, the mission of becoming a successful publisher is now too easy. You only need to start a website or blog where you can write anything you want to and join your online place with the advertising network.

Google Adsense has brought a revolution in the field of advertising by providing such an interface where an advertiser can get unlimited publishers and the publishers can get the unlimited advertisements. Google Adsense has worked to minimize the expenses for both the publishers and advertisers so advertising has now became easiest with the online advertising networks such as the Google Adsense.

Yahoo Publisher Network (ypn), Adsense, And Other Ppc Oriented Websites. Where To Start

Anywhere you turn today youll find websites shouting at you about the millions you can make from Googles Adsense, Yahoo Publisher Network, or some other PPC program. Self proclaimed Gurus with sales pages spouting riches beyond your wildest dreams if youll only shell out $147 for their secret.

But is there really a secret method to making a living online? Not if you take a look at what the serious earners are doing. Im not talking about the above mentioned, so called Gurus, Im talking about the big boys and girls. Men and Women that are way too busy to tell you how they are making a fortune. What are they busy doing you might ask? Theyre building websites. Lots of them. Quietly, in the background, they are making millions.

So before you bill that $147 to the old Mastercard, lets talk about a plan that might actually work for you.

So where to begin? Why at the beginning of course. Lets assume that youre totally new to the whole concept of an online business. Lets build your Adsense or other PPC website from scratch.

1. Before you do anything, you must decide on what KIND of website youd like to have. Is it going to be an informational site? Something fun, like a joke site? Or maybe centered around a hobby or business you have offline? Whatever you decide on, please, make it something youre interested in. If you build a site strictly because someone told you that a site centered around web hosting will make you the most money, youll be very disappointed in the long run. The reason is simple. Do you know anything about web hosting? Does it interest you enough to do any kind of research on it? If not then youre going to have one heck of a tough time when it comes to actually promoting your site and getting surfers to it. Yes, it can be done, but its a lot easier if you pick something youre at least familiar with.

2. A domain name. Your WWW address on the web. ( is one of mine btw) There are many different schools of thought when it comes to domain names, so I wont go into it in this article. Lets just say that you should pick a domain that you like, that at least in some way pertains to your topic. Dont register and plan on making it into an empire. Register something that reflects the topic of your website.

3. A website. Yes, the actual website must exist. So heres where some work or some money might come into play. If you have the technical skills, then obviously, build it yourself. If you dont, then youre going to have to hire someone to build it for you. Might I suggest that you contact me for such services; [emailprotected] , shameless plug I know, but Ive built hundreds of PPC oriented websites for people, and I can help you too.

But if you want to be successful with Adsense or Yahoo Publisher, then just ANY website wont do. Your going to have to do several things. The main focus is that the website must be targeted and optimized for your target. If youre building a site focused on Caribbean Travel then you really dont want information on the local Motel 6. When building your website, stay on target, stay on the topic, it will pay off in the long run.

So now. Your website is done. Online. Looks great. When do the millions of dollars start rolling in? I know this sounds crazy, but I get asked questions like this every day. People just assume that as soon as their new website is up, the work is done. But I must tell you, at this point it hasnt even started. Let me break this to you gently. All your shiny new website is drum roll please. Its an AD. Yes, its simply a big advertisement, put up to attract visitors who in turn click your Adsense links, or Yahoo Publisher links, or some other PPC. The point is this. Your website is worth nothing if you choose not to PROMOTE your website/ad. Contrary to what many of the Gurus say, you cannot just sit back and wait for that number one listing in Google to come thru. You MUST promote.

If you would like to learn more about Adsense, YPN, or any other PPC oriented website, and more importantly, how to PROMOTE this type of affiliate website, theres just too much to cover in this article. So Ive set up a forum at .

Let me be frank. The magic software or secret method to riches simply does not exist. The internet is just like the rest of the real world, your online business success is going to take work. So come join us and learn about what DOES work.

Till next time,
Chuck Crawford

The Economics Of Truck Wrapping

Truck wrap advertising is changing the way outdoor advertisers reach out to their target consumers. Because trucks are able to move from place to place and offer a wider working space for marketers to place their information, more companies are going for it, as opposed to simply placing their vinyl graphic ads on smaller cars.

In the past, car wrapping was all the craze. But since the realization that larger vehicles like trucks, trains, and buses cover a bigger clientele, primarily because they are able to drive around much bigger and more visible advertisements, wrapping vinyl ad graphics around such media has become the trend.

What Benefits Do We Get From Truck Wrapping?

The basic philosophy behind effective outdoor advertising is this: the more the people who see it, the better it is for sales. Think of it this way: If you are just standing at the pavement waiting for the bus, what would catch your attention more — the truck fully dressed up with colorful vinyl graphic ads, or the poster on the window of the shop across the street? Notice how the impact of the truck graphic easily trumps that of the poster?

Truck wrapping multiplies the effects of simple car wrapping to significant levels. In fact, a study by Product Acceptance Research Inc showed that when compared to static or non-moving advertisements, motion displays or mobile ads have the ability to boost revenue by 100%. And if your message is as large as a truck, it could boom to unthinkable peaks!

Win-Win Deal

The best thing about truck wrapping is that it does not just benefit the advertiser. If you own a truck, you can profit by offering your vehicle as a mobile medium. And because vehicle wrapping industry prices are quoted based on the size of the surface to be worked on, you can expect to earn big. The marketer profits, you profit; nobody loses! Such is the beauty of the truck wrapping industry. And because it is a growing trend, it can only get better.

Pay Per Click Textual Advertising – Know the Basics of PPC

st Century – the century of high technology and internet is one of the great inventions for human being to move faster and smarter. The internet not only changed the communication patter but also changed the shopping and marketing style and now we are in the age of E-Commerce and M-Commerce. >

To faster the business and to grab more quality leads or sales the new concept came in the first few years of 2000. And now we are in the age where we are in the stable state of the technical advancement of the internet marketing to create Online Branding.

While we are talking about the internet the name of GOOGLE we can’t skip that. Google make the internet world much faster and smarter. We can now use Google platform to promote website and we can pay Google to show our ads in there search engine. Now let us explain how this sponsors textual ads works.

There are broadly 2 ways for online sponsor advertising for textual advertisements. First we call Cost per impression model and other Pay per click adverting module. The names itself suggest its activity or its basic definition.

In case of pay per impression (PPM or CPM)- Advertisers need to pay publisher some money for the 1000 impression (Impression means how many times user views the page of publisher where Advertising of merchant displays) The cost varies as per the vertical of the product, the publishers popularity. The cost can vary from $0.10 to $500 per thousand impressions. For this kind a advertising, merchant don’t have to pay the publisher for any sales or lead generated or clicks happened on the advertising.

In case of Pay per Click (PPC or CPC) – Advertisers will only pay to publisher on if the users click on the advertising of the merchant. Also the advertisers don’t have to pay any commission if any sales or leads happen. The cost per click is depends on the landing page quality, how long the site there live, the keywords target market, click trough rate ( CTR), historical performance and more. The cost can vary from $0.01 to $6.50 per click.

The pay per click advertising is one of the most popular ways of advertising. To get most benefit from PPC you can take help of Google Certified professionals and they can assist you to increase ROI. If you like you can directly contact with Pay per Click experts.

Webinar Service Providers Choose Wisely And Have A Winning Business Strategy

Web marketing is gearing up very fast and has emerged as a winner. Most of the businesses are online now, which has definitely made web marketing a very popular and successful marketing tool. Though online marketing has variety of techniques which work collectively and bring these winning results but there is one technique which has recently made a big impact on the online marketing strategy, Webinar services. This increasing demand has led to development of numerous webinar service providers. Every business owner knows that for making a strong hold of your business you need to conduct regular meetings. Same applies to the online business for which the concept of online webinars came into being.
Webinars are basically a platform made for conducting meetings online. There is number of webinar service providers across the globe but what will make a winning solution provider entirely depends on owners selection. If you want good results you definitely need to pay more. So, all your business owners choose somebody who is smart and unique in their business strategies. Different thinking can make you a winner. Join hands with the webinar providers which have the capacity to offer lead generation webinar solutions. If your webinar can generate qualified leads then only your business can grow.
There is no reason your lead generation webinars shouldn’t produce high quality leads for your business, just need to be little thoughtful in choosing your service provider and planning your webinar strategy. For example, do some survey of your prospects after registering your webinar. This will help your company in directly dealing with the interested people and address their queries and concerns. Secondly, while making the webinar concept, choose a title that speaks directly to prospects’ goals. If you follow these simple tips and spend some quality time in webinar strategy making, you can definitely have a win-win situation.
For making a lead generation webinar make sure you choose the experts who can strategies a power pact and winning webinar for you. Choose the webinar service providers who practice the latest techniques and the most modern technology equipment.

Facebook Marketing The Catalyst For Business

Are you puzzled, how to increase business? The sales target you wish to achieve keeps on haunting your mind. Your business will furnish or not, the question is that! Well if you have followed a well planned SEO strategy for your business then you have more chances to multiply your business sales. However the SEO strategy will increase your rank on search engine, but you need to implement more digital marketing plans for meeting the respective business expectations.

Facebook marketing or online promotion on Facebook increases the chances to improve rate of sales. The maximum percentage of online users on Facebook increases the percentage of visitors to the website. Every management must consider the key point of digital marketing that users are searching for products and services via mobile internet. An attractive Facebook ad is enough to target potential customers, who would purchase the product or render services offered by the company. Furthermore, the Advts displayed on social networking sites are cost effective to carry on digital advertising to promote the brand.

Business owners can create an advertising campaign on Facebook on their own. But, a skilled social media expert is highly recommended to design and execute the online advertising campaign. The professionals better know what the customers are looking for! An online digital marketing campaign covers all major aspects of advertising. With accurately designed banners and online Ads the target audience gets influenced towards purchasing activity. Moreover, the online advertising creates hype in the market. As the advt is visible to users, the more interest is created amongst them. The Pay Per Click (PPC) activity converts the rate of sales conversion by maintaining the cost of advertising. In PPC campaign the advertiser pays the publisher on the basis of clicks made by the user on the online ad.

Benefits of Facebook Marketing services offered by Digital Marketing Services

Online business branding
Cost management
Increased ROI
High sales rate
Gathering leads
Online presence and brand visibility
Wider reach
Effective communication
Creating brand awareness
Pay Per Click option
Cost effective

Best possible way to render Facebook marketing services is Digital Marketing Company. An established digital marketing agency in Delhi caters the clients from varied business prospects. Interested business owners can avail the online advertising campaigns at nominal prices. The digital advertising experts understand the ethnicity of online promotion and adapt the positive strategies for advertising.